Laura Shears

• Identify and disseminate pertinent information and facilitate creation and implementation into appropriate print or digital marketing or internal communications vehicle(s).
• Oversee initial development of website and maintain content, graphics, images and video updates using content management systems and associated plugins.
• Design and oversee production of printed materials; letterhead, internal and external letters, memos, cards, newsletters, special event flyers, brochures, posters, direct mailer, etc.
• Engage 20 staff, volunteers or outside vendors for photographs, copy, graphics, etc., for integration into marketing or internal communication collateral pieces.
• Take photographs and videos during special events for promotional materials and social media pages.
• Maintain master collection of all logos and manage proper dissemination and usage in any print or digital collateral pieces, ensuring integrity of overall brand.
• Manage photo and graphics library collection.
• Collaborate with work of parish/school marketing committee.
• Create visual assets such as infographics and presentations to enhance message retention among target audiences.
• Skilled at working independently and collaboratively in team environment.
• Create social media content across multiple platforms according to content calendars and promotion schedules.
• Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
• Assist with planning, production and execution of weekly email blasts.

• Logo design & branding
• Print collateral: business cards
• Letterhead, note cards, direct-mail postcards, brochures, booklets, sell sheets, folders
• Digital Graphics: website, email, social media
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.

• Provided graphic design services to over 20 clients, with 10 clients remaining Logo design & branding
• Print collateral: business cards. letterhead, note cards, direct-mail postcards, brochures, booklets, sell sheets, folders
• Digital Graphics: website, email, social media

See website for client work

• Developed creative design for print ads.
• Maintained image and graphics collection
• Researched and implemented current design trends and software applications
• Managed and troubleshot existing hardware and installed updates