Laura Wood
Dallas
Summary
Experienced CPG marketing professional with experience building brand strategies and shopper marketing programs across major retail channels, including Food, Drug, Mass, and Club. Skilled at turning shopper insights and market trends into actionable plans, creating sales tools that help secure new distribution, and managing agencies to deliver campaigns that are on time, on budget, and on brand. Known for collaborating with cross‑functional teams and sales partners to launch new products, expand retail presence, and drive measurable growth.
Overview
2026
2026
years of professional experience
Work History
Omni Marketing Manager
Premier Nutrition Corporation
02.2021 - Current
- Lead development of omni‑channel marketing strategies across Target, Kroger and regional food retailers, aligning brand, sales, and portfolio priorities to drive visibility and category growth.
- Oversee creation of in‑store, digital, and omni‑channel activation assets, bringing the brand to life at retail and enhancing the consumer journey from awareness to purchase.
- Built the shopper marketing function from the ground up, creating strategy, processes, and programs that grew brand presence and delivered measurable retail results.
- Led Premier Protein’s first retail brand partnership, putting the product in front of new consumers and driving incremental revenue through strategic collaboration.
- Influence budget allocation and manage investment tracking to ensure campaigns stay on target and deliver maximum value.
Brand Manager
Premier Nutrition Corporation
2019 - 2021
- Developed and managed brand strategy and marketing plans from concept through execution across Food, Drug, Mass, and Club channels.
- Provided shopper marketing expertise, delivering solutions that connected products with consumers and drove retail impact.
- Created sales materials and launch toolkits for new product introductions, equipping sales teams with compelling stories to win distribution and shelf space.
- Managed agencies and vendors from creative development through execution, ensuring campaigns were delivered on time, on budget, and on brand.
- Collaborated across functions to bring new product lines to market, expanding distribution and consumer reach.
Marketing Insights Manager
Interstate Batteries
2018 - 2019
- Transformed industry trends and consumer data into actionable insights, spearheading monthly communications that informed strategy and drove measurable sales growth.
- Collaborated cross-functionally with marketing and brand teams to develop tailored sales collateral and shopper programs, delivering content that aligned with channel requirements, partner feedback, and customer value.
Account Supervisor
The Marketing Arm
2017 - 2017
- Brought strategic thinking to client projects, helping shape marketing plans and activation strategies that supported business goals and customer needs.
- Worked on big bet initiatives in partnership with client, positioning products effectively and creating consumer connections through tailored retail programs and activations.
- Managed client budgets, timelines, and expectations to ensure projects were delivered on scope, on time, and within financial targets.
Marketing Manager
Dr Pepper Snapple Group
01.2015 - 01.2017
- Directed in‑store marketing material development from concept through production, ensuring brand consistency, on‑time delivery, and compliance with retailer requirements to drive shopper engagement at the point of purchase.
- Negotiated with external partners to secure favorable terms and maximize value, strengthening vendor relationships and reducing costs
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Associate Marketing Manager
Dr Pepper Snapple Group
01.2010 - 01.2014
- Developed and executed in‑store marketing for product launches and core business, ensuring campaigns were on brand, high‑quality, and shopper‑focused.
Marketing Coordinator
Dr Pepper Snapple Group
01.2009 - 01.2010
- Owned shopper and trend analysis, using insights to shape strategy and consistently reporting campaign performance to leadership.
Account Executive
Marketing Drive
01.2006 - 01.2009
- Assisted in designing and delivering Walmart promotions, planned and executed events to drive awareness and purchase, and collaborated with clients to develop effective sales tools.
Education
Bachelor of Arts - Advertising
University of Arkansas
Fayetteville, Arkansas, ARSkills
- Marketing campaign management
- Digital marketing
- Market analysis
- Creative direction
- KPI tracking
- Budgeting and allocation
- Consumer insights
- Promotional planning
Timeline
Omni Marketing Manager
Premier Nutrition Corporation
02.2021 - Current
Marketing Manager
Dr Pepper Snapple Group
01.2015 - 01.2017
Associate Marketing Manager
Dr Pepper Snapple Group
01.2010 - 01.2014
Marketing Coordinator
Dr Pepper Snapple Group
01.2009 - 01.2010
Account Executive
Marketing Drive
01.2006 - 01.2009
Brand Manager
Premier Nutrition Corporation
2019 - 2021
Marketing Insights Manager
Interstate Batteries
2018 - 2019
Account Supervisor
The Marketing Arm
2017 - 2017
Bachelor of Arts - Advertising
University of Arkansas