Laurel Atwood
Denver,CO
Summary
Experienced Customer Relationship Management (CRM) specialist with a demonstrated work history in consulting services and practices. Seasoned in developing and implementing marketing strategies and driving product performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Technology Consulting Senior Associate
RSM
10.2020 - Current
- Assisted in developing a client-customized CRM solutions by capturing all client needs and demonstrating those requirements heard
- Performed various tasks in development and design and presented to clients to show the optimized functionality of the system specific to their business
- Leveraged industry expertise to provide valuable insights during internal discussions, contributing to the development of innovative solutions for clients.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
Digital Marketing & Fundraising coordinator
Otino Waa Children's Village- Path Ministries
05.2020 - 09.2020
- Increased donor engagement by developing and implementing targeted fundraising campaigns.
- Collaborated with marketing team to create compelling promotional materials for fundraising initiatives.
Marketing Intern
Chick-fil-a
08.2018 - 12.2018
- Developed and executed a marketing campaign to increase mobile orders, brand awareness, and user engagement on all platforms through current data analytics and creative marketing materials
- Mobile orders doubled just 10 days after the campaign implementation. Enhanced social media engagement through regular posting and audience interaction.
- Orchestrated marketing strategies across teams and led educational presentations, for two different branches, to ensure top performance and knowledge using the application with customers
- Engineered customer and third party feedback platforms through partnering with internal customers to further develop the application functionality and measure level of impact on the business/campaign
Sports Management Information Intern
FSU Football & Athletics
08.2018 - 12.2018
- Delivered quartile statistics to all press level attendees of all major sporting events on campus
- Administrated social networking, web design, and Adobe Photoshop daily to market athletes, teams, and sporting events with audiences of over 60,000 attendees
Marketing Intern
NAVIS
05.2018 - 08.2018
- Analyzed current/potential client information and expanded market data, using Excel and Salesforce systems, to optimize sales efficiency and data insights
- Managed internal marketing updates, rebranding statements, and learning tools that maintained brand consistency and were delivered company wide
- Produced competitor analysis information to find prospective clients and new sales leads to increase profitability
Education
Bachelor of Science - Management Information Systems And Marketing
Florida State University
Tallahassee, FL05.2020
Skills
- Microsoft Professional Suite
- HTML and CSS Coding
- Marketing Automation
- Campaign Performance Tracking
- Brand Strategy and Content Creation
- Salesforce and Microsoft Dynamics D365 CRM Software
Certification
- C++ Beginners Knowledge
- Microsoft Dynamics 365 Fundamentals
Timeline
Technology Consulting Senior Associate
RSM
10.2020 - Current
Digital Marketing & Fundraising coordinator
Otino Waa Children's Village- Path Ministries
05.2020 - 09.2020
Marketing Intern
Chick-fil-a
08.2018 - 12.2018
Sports Management Information Intern
FSU Football & Athletics
08.2018 - 12.2018
Marketing Intern
NAVIS
05.2018 - 08.2018
Bachelor of Science - Management Information Systems And Marketing
Florida State University