Laurel Cartwright

• Responsible for revenue growth, training, strategy, resources, and accountability for results at all levels.
• Evaluated product development strategies and prepared alternative approaches to exceed goals.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
• Identified opportunities to improve business process flows and overall departmental productivity.
• Led interdisciplinary group tasked with improving employee engagement and improved team eSAT scores YOY.
• Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
• Increased company growth through collaboration with sales and marketing departments.
• Develop content for use across lines of business internally and externally.
• Extensive experience managing challenging partnerships and driving strong revenue growth.
• Highly rated. best in class performer across multiple partnerships who also added value to division by managing team engagement initiatives.

• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Led restructuring and turnaround through development of new leadership in Charlottesville Community Banking Market.

Co-Founded independent financial services firm focused on serving small businesses and non-profits. Service areas include commercial lending, payments, insurance products, asset management, and business consulting.

• Contributed to success of client's organization by improving performance, motivation, job satisfaction, hiring practices, training programs and management systems.
• Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
• Authored detailed work plans to meet business priorities and deadlines.
• Delivered revenue improvements to financial institution partners.
• Built and sold a portfolio of Merchant services clients over an 12 month period, generating $40k in revenue to the firm.

• Grew the portfolio by 20% for two consecutive years.
• Concurrently, launched the Cash Management LOB in Virginia and helped to create the Purchasing Card program for Charlottesville and the Shenandoah Valley.
• Managed $40 MM portfolio of accounts, gathered deposits, and sold Cash Management products.
• Utilized up-to-date information to make effective decisions governing bank operations.
• Helped clients protect assets through variety of strategies.
• Developed customized solutions of deposit, lending and other products for small business customers.
• Upheld stringent bank standards for loans, money handling and legal considerations.

• Managed a $15MM portfolio of small business loans.
• Ranked in the top five percent of business bankers company-wide in measures of cash management cross-sell penetration.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Developed and implemented new strategies and policies in collaboration with branch partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.

• Launched the credit card processing line of business in the Mid-Atlantic Region for Wells Fargo. Top performing sales executive on the East Coast, and the first on the East Coast to exceed $5MM per month in processing.
• Increased revenue by implementing effective sales strategies in all aspects of sales cycle process from prospecting leads through close.
• Analyzed past sales data and team performance to develop realistic quarterly sales goals for Retail and Business Banking groups in Western Virginia.

• Managed 45 direct reports in six counties of Western and Central Virginia.
• Developed top performing business banking team in the Mid-Atlantic Region during economic downturn.

• Managed a group of 30 direct reports and 130 employees in Western and Central Virginia.
• Weathered the financial market collapse of 2008 and led the group to sales success in spite of the onset of the recession. Ranked #1 in Mid-Atlantic Region by volume and revenue.
• Ranked in the top three in the company each year for business banking production.