Laurel Denmark
Augusta,GA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
2
2
years of professional experience
Work History
Marketing Specialist
Renegade LLC
02.2023 - Current
- Executed social media strategies for multiple clients, resulting in significant increases in engagement, followers, and website traffic
- Created engaging social media content including graphics and videos to build brand awareness and drive conversions
- Conducted social media audits and developed recommendations for improving clients' social media presence
- Monitored social media channels for customer inquiries, complaints, and feedback, and responded in a timely and professional manner.
Business Analytics and Marketing Specialist
Lindy Biosciences
05.2022 - 12.2022
- Designed a fully functional website from conception to deployment using Wix web editing tools and Google SEO analytics
- Conducted market research to create marketing strategies and identify new opportunities
- Drafted agenda strategies, outlined client deliverables, and adjusted SOWs for current and prospective clients
- Collaborated with and presented findings to a team of C-suite executives.
Marketing Specialist
SCBIO
03.2022 - 12.2022
- Assisted in development of comprehensive marketing campaigns to promote biotechnology services including digital advertising, social media, and email marketing
- Planned and executed networking events for 100+ young professionals including coordinating with hosts, acquiring panelists, writing an agenda, creating a session slide deck, and hosting a panel discussion
- Utilized Excel to analyze client data and develop actionable recommendations
- Monitored Google web analytics to evaluate target audience behavior and modify social media strategies.
Marketing Specialist
Clemson University
01.2022 - 12.2022
- Developed and executed comprehensive marketing campaigns, including social media, email marketing, and events
- Conducted market research and analyzed consumer behavior data to inform marketing strategies and identify new opportunities
- Conducted literature reviews to support College of Engineering research projects in the fields of STEM education and psychology
- Wrote grants for department head including researching funding opportunities, developing proposals, and managing grant reporting requirements.
Student Mentor
Clemson University Athletics Department
01.2022 - 12.2022
- Mentored 30+ at-risk student athletes to support academic and personal success, including providing guidance on course selection, study skills, and career development
- Facilitated group mentoring sessions and collaborated to create mentoring resources and materials
- Developed strong communication and leadership skills through mentoring relationships with diverse student populations
- Recipient of multiple departmental commendations for outstanding performance and leadership.
Marketing Specialist
Day One Fitness, Inc
01.2022 - 07.2022
- Managed social media advertising campaigns for a 501(c) nonprofit organization including targeting and assessment of analytics
- Created social media content including graphics and videos utilizing Adobe Creative Suite and Canva
- Monitored and reported on social media analytics including reach, engagement, and conversions
- Coordinated annual fundraising event for 100+ donors and clients.
Education
Bachelor of Science - Genetics
Clemson University
Clemson, SCSkills
- UI/UX Expertise
- WordPress Design
- Adobe Creative Cloud
- Canva Graphic Design
- Email Marketing Campaigns
- Video Editing
- Work Copywriting
Timeline
Marketing Specialist
Renegade LLC
02.2023 - Current
Business Analytics and Marketing Specialist
Lindy Biosciences
05.2022 - 12.2022
Marketing Specialist
SCBIO
03.2022 - 12.2022
Marketing Specialist
Clemson University
01.2022 - 12.2022
Student Mentor
Clemson University Athletics Department
01.2022 - 12.2022
Marketing Specialist
Day One Fitness, Inc
01.2022 - 07.2022
Bachelor of Science - Genetics
Clemson University
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