Laurel Lacey
Youngsville,NC
Summary
Results-oriented Account Manager with a Bachelor of Science in Project Management and over 5 years of diverse experience in client relations, marketing, and project management. Demonstrated success in providing exceptional customer care and developing strategic solutions to meet client objectives. Skilled in managing digital marketing campaigns, analyzing key performance indicators, and facilitating effective communication between clients and internal teams. Strong negotiation and interpersonal skills to build lasting relationships and drive business growth. Proficient in budget management and event coordination, with the ability to adapt to fast-paced environments while ensuring client satisfaction. Seeking to contribute expertise in account management to a forward-thinking organization.
Overview
8
8
years of professional experience
Work History
Account Manager
FISH 919 Marketing
01.2022 - Current
- Deliver outstanding customer support by combining technical expertise with timely responses, acting as the primary contact for client inquiries and campaign issues
- Monitor and optimize digital marketing programs across channels (Google Ads, SEO, social media), providing valuable recommendations to enhance campaign effectiveness
- Manage project timelines and client expectations, ensuring successful implementation of marketing strategies aligned with business objectives
- Conduct regular analysis of campaign KPIs, offering insights and collaborating with clients to drive campaign success and meet performance goals
- Train Account Coordinators on internal processes and serve as a subject matter expert on product offerings, fostering team development and improving client engagement.
Real Estate Specialist
Keller Williams
01.2021 - Current
- Delivered exceptional customer service by effectively communicating with clients, understanding their needs, and providing tailored solutions to achieve their real estate goals
- Managed client timelines and milestones for sales goals, ensuring seamless coordination and execution of transactions while maintaining high levels of client satisfaction
- Developed and implemented marketing strategies to promote properties, utilizing various digital platforms and social media to enhance visibility and attract potential buyers
- Conducted detailed market analysis and provided clients with insightful recommendations based on local trends, fostering informed decision-making and strategic planning
- Cultivated and maintained strong relationships with clients, vendors, and industry professionals, leveraging consultative selling techniques to enhance client engagement and drive business growth.
Sales & Marketing Specialist
Bell Partners Inc
01.2020 - 01.2021
- Monitored and analyzed market trends and competitor activities, providing actionable insights to inform strategic decision-making and improve sales performance
- Coordinated and managed both in-person and virtual events, fostering client engagement and building relationships to support sales objectives
- Collaborated with cross-functional teams to streamline communication and address client needs, ensuring a cohesive approach to customer service and project execution
- Prepared and presented detailed reports on sales performance and marketing effectiveness, utilizing data-driven insights to recommend enhancements and optimize strategies.
Account Coordinator
ADP
01.2019 - 01.2020
- Acted as a trusted liaison, building strong client relationships by understanding their business needs and providing tailored advice and support
- Maintained effective communication with external clients through telephone and email, ensuring timely responses and fostering positive client interactions
- Analyzed internal data to ensure accuracy in payroll processing and reporting, enhancing operational efficiency and client satisfaction
- Resolved payroll discrepancies by collecting and analyzing relevant information, demonstrating problem-solving skills and attention to detail
- Proactively investigated potential issues and developed solutions to prevent problems, showcasing a forward-thinking approach to client management.
Project Manager
Tom Eggers Construction
01.2017 - 01.2019
- Led cross-functional teams to successfully execute projects, ensuring alignment with client objectives and fostering collaboration to meet deadlines and budget constraints
- Developed detailed project plans, including timelines and resource allocation, to effectively manage client expectations and deliver high-quality results
- Acted as the primary point of contact for clients, maintaining open lines of communication and addressing any issues or concerns promptly to enhance client satisfaction
- Conducted regular project reviews and performance analyses, providing clients with insights and recommendations to optimize project outcomes and drive continuous improvement
- Trained and mentored junior team members on project management processes and best practices, fostering a culture of teamwork and professional development.
Education
Bachelor of Science - Project Management
East Carolina University
Greenville, NC05.2018
Skills
Client Relationship Management
Communication Skills
Problem-Solving Skills
Project Management
Analytical Skills
Negotiation Skills
Strategic Thinking
Time Management
Team Collaboration
Adaptability
Timeline
Account Manager
FISH 919 Marketing
01.2022 - Current
Real Estate Specialist
Keller Williams
01.2021 - Current
Sales & Marketing Specialist
Bell Partners Inc
01.2020 - 01.2021
Account Coordinator
ADP
01.2019 - 01.2020
Project Manager
Tom Eggers Construction
01.2017 - 01.2019
Bachelor of Science - Project Management
East Carolina University
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