Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Lauren Allen

Frankfort,IL

Summary

Dynamic and agile marketing leader with 20 years of experience scaling marketing operations, launching brands, driving pipeline growth, and creative strategy in AEC, industrial, and B2B tech sectors. Highly collaborative team player with a proven ability to build and lead high-performing teams, modernize marketing systems, and align marketing with sales functions. Brings a unique blend of strategic insight, creative execution, and operational expertise.

Overview

11
11
years of professional experience

Work History

Strategic Marketing Consultant

Multiple Companies
Chicago, IL
04.2023 - Current
  • Identified new opportunities for growth within existing markets by analyzing data to identify trends in consumer behavior.
  • Optimized websites for search engine performance and website traffic growth.
  • Evaluated existing processes and recommended changes for improved efficiency.
  • Presented findings at executive meetings and provided recommendations for improvement.
  • Developed content strategy to ensure consistent messaging across all channels.

Director of Marketing and Demand Generation

Motivate LLC
New York, NY
12.2021 - 04.2023
  • Developed and implemented marketing strategy for new LEV business line, successfully launching in the NYC pilot market under VP of Global Growth's supervision.
  • Spearheaded EU LEV market launch through strategic planning and competitive analysis, exceeding revenue goals, securing Amazon and UPS partnerships, and establishing a new EU business entity.
  • Oversaw external vendor audits to ensure project timelines, graphic standards, budget, and performance.
  • Guided executives in communications, including internal, external, PR and media training.
  • Revitalized the corporate ERG, doubling participation, engagement, and diversity within a year.
  • Spearheaded a more efficient RFP management process, resulting in three critical contract victories.

Marketing & Creative Director

F.E. Moran Group of Companies
Northbrook, IL
12.2021 - 04.2023
  • Led data-driven marketing and rebranding strategies, boosting customer engagement by 150%.
  • Led the corporate website overhaul, boosting market visibility by 20% within six months while vetting and directing digital agency partner for the corporate website rebuild, maintaining brand vision within budget and deadlines.
  • Cut $90, 000 in wasteful spending through tech stack auditing, contract renegotiation, termination of legacy systems, and driving growth in CRM adoption.
  • Unified and rebranded all business assets across digital and traditional platforms, enhancing critical hire recruitment acquisitions, sales leads, and internship applicants by over 30% in year one.
  • Developed and implemented a LinkedIn brand identity and marketing strategy across 7 company units, driving a 1500 follower increase in 3 months and consistent KPI growth through employer branding, content creation, and employee engagement initiatives.

Marketing & Creative Director

Framework IT
Chicago, IL
10.2019 - 12.2021
  • Spearheaded the inception of tech startup's first marketing department, driving a steady increase in monthly growth through boosting social engagement and NPS score with strategic inbound best practices.
  • Collaboratively developed VC-focused pitch decks with C-level executives, emphasizing clean design and clear communication of innovation and unique value proposition.
  • Revitalized channel brand awareness, leading to a 30% increase in social media engagement month-over-month.
  • Built a scalable inbound marketing strategy from scratch, emphasizing budget strategy, brand identity, and thought leadership to reduce initial reliance on paid ads.

Business Development Consultant

Framework IT
Chicago, IL
04.2015 - 09.2017
  • Provided management consulting for business growth, expanding market reach and improving profitability through strategic guidance.
  • Determined emerging trends through market research to identify opportunities aligned with business goals.
  • Influenced key stakeholders to strategically reposition and develop partnerships in the SMB healthcare vertical, resulting in an 18% revenue increase.
  • Implemented CRM for optimized sales tracking and increased reporting transparency, enhancing leadership oversight.

Associate Marketing Manager

Columbia Pipe and Supply Co.
Chicago, IL
07.2016 - 08.2017
  • Collaborated with the CMO to form the company's first marketing team and led digital agency in launching an e-commerce website; implemented pre-launch marketing strategies.
  • Managed product taxonomy and technical writing while testing website design, functionality, and UX features in a sandbox environment.
  • Boosted consumer engagement by 120% and client portal sales by 20% in Q1 post-launch.
  • Improved customer acquisitions and retention within a year by unifying a marketing-focused sales process using CRM analytics for optimization, marketing automation, and consumer buying journeys.

Marketing & Creative Director

Porter Pipe and Supply Co.
Addison, IL
08.2014 - 10.2016
  • Increased new product sales by 20% in six months using a focused, customer-centric engagement strategy.
  • Redesigned, condensed, and distributed corporate assets, doubling training seminar attendance.
  • Strategically implemented a marketing and sales aligned bid process by effectively cross training teams, surpassing the company's all-time December sales record by 15%.
  • Boosted attendance rates at network events and product launches by integrating SMS, social alerts, automation tools and email marketing campaigns to effectively and efficiently track ROI of marketing efforts.

Education

Bachelor of Art - Art History

Northern Illinois University
DeKalb, IL

Skills

B2B Growth Strategy & Brand Positioning

Marketing & Sales Process Optimization

Brand Management & Creative Direction

AEC, Industrial, PVF, Supply Chain

Comprehensive Communication Skills

Market Research & Analysis

Business Development

Project Management Skills

Website Strategy & UX Writing

Copywriting / Editing / SEO / SEM

Graphic Design / Adobe Creative Suite

Microsoft Suite & Presentation Skills

Customer Relationship Management (CRM), Content Management Systems (CMS)

CMS & CRM Integration

Team Development & Leadership

Change Management Skills

Proposal Management / RFP / RFI Strategy

Detail-oriented, Flexible & Adaptable

EQ & Growth Mindset

Industrial & Commercial Markets

Technical Writing & Documentation

Timeline

Strategic Marketing Consultant

Multiple Companies
04.2023 - Current

Director of Marketing and Demand Generation

Motivate LLC
12.2021 - 04.2023

Marketing & Creative Director

F.E. Moran Group of Companies
12.2021 - 04.2023

Marketing & Creative Director

Framework IT
10.2019 - 12.2021

Associate Marketing Manager

Columbia Pipe and Supply Co.
07.2016 - 08.2017

Business Development Consultant

Framework IT
04.2015 - 09.2017

Marketing & Creative Director

Porter Pipe and Supply Co.
08.2014 - 10.2016

Bachelor of Art - Art History

Northern Illinois University

Similar Profiles

CREATE PROFILE
Lauren Allen