Lauren Anderson
Madison
Summary
Dynamic marketing professional, experienced with developing comprehensive marketing plans that align with business objectives. Utilizes consumer insights and market trends to craft targeted campaigns. Track record of fostering strong team collaboration and driving measurable results.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Madmin, LLC - DBA Ian's Pizza
01.2024 - Current
- Developed and executed marketing campaigns to increase brand awareness and customer engagement.
- Analyzed market trends to identify opportunities for product promotion and sales growth.
- Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels.
- Managed social media accounts, creating content that increased follower interaction and engagement rates.
- Assisted in organizing promotional events, enhancing community involvement and brand visibility.
- Monitored competitor activities to adjust marketing tactics proactively, maintaining competitive advantage.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Project Coordinator
Empire Photography
07.2021 - 12.2024
- Coordinated project schedules, ensuring timely completion of tasks and adherence to deadlines.
- Assisted in optimizing team efficiency and workflow management.
- Maintained project documentation, ensuring accuracy and compliance with organizational standards.
- Organized project meetings, capturing key action items and following up on deliverables.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
Lead Content Writer
D.M. Burton
06.2019 - 06.2021
- Developed engaging content for various platforms, enhancing brand visibility and audience engagement.
- Collaborated with cross-functional teams to align content strategies with marketing goals and initiatives.
- Researched industry trends to create relevant articles, improving content relevance and authority.
- Edited and proofread articles for clarity, consistency, and adherence to brand voice standards.
Event Coordinator
Metal Roofing Systems
05.2015 - 08.2017
- Managed specialty trade show presentations.
- Setup and teardown of customer engagement booths
- Identified perspective leads, promoted product, and followed up with leads.
Education
Bachelor of Arts - Communication Studies; Creative Writing
Augustana College
Skills
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
- Strategic planning
- Marketing campaign development
- Project management
- Budgeting and allocation
- Public and media relations
Timeline
Marketing Manager
Madmin, LLC - DBA Ian's Pizza
01.2024 - Current
Project Coordinator
Empire Photography
07.2021 - 12.2024
Lead Content Writer
D.M. Burton
06.2019 - 06.2021
Event Coordinator
Metal Roofing Systems
05.2015 - 08.2017
Bachelor of Arts - Communication Studies; Creative Writing
Augustana College
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