Summary
Overview
Work History
Education
Skills
Websites
Section name
Timeline
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LAUREN BAKER APONTE

Washington

Summary

Experienced sales professional with proven ability to drive revenue growth and build lasting client relationships. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Expertise in strategic account management, client negotiations, and market analysis. Renowned for reliability, communication skills, and results-driven mindset.

Overview

26
26
years of professional experience

Work History

Account Executive

ZO Skin Health
12.2020 - 07.2025
  • Drove sales growth as Account Executive at ZO Skin Health, Inc., achieving 120% of sales goals in 2021.
  • Managed a $1 million territory in 2022, expanding to $2 million territory in 2023
  • Recognized for opening the top territory for new accounts in 2024, demonstrating strong relationship-building skills.
  • Analyzed market trends, providing insights for strategic decision-making.
  • Cultivated and maintained relationships with key accounts, ensuring client satisfaction and loyalty.

ACCOUNT EXECUTIVE

Revision Skincare
10.2017 - 12.2020
  • Maintain and average, 25% annual gross increase, through new and existing account management.
  • Certified Field Sales Trainer, train and develop AE new hires
  • Ranked #2 NE region 2020 - Ranked #8 nationally 2020
  • 115% of quota in Q3 2020 and 100% of quota in Q1 2020
  • Manage multiple states (MD, DC, VA and WV) and spend 70% time on road

MARKETING & EVENT COORDINATOR

Legacy Capital Planners, LLC
11.2016 - 10.2017
  • Generate leads and set appointments for sales team.
  • Create, acquire, and licensed content for demonstrations.
  • Provide direct support to customers at industry trade shows/events.
  • Manage vendor relationships and negotiated fees for special projects/events.

REGIONAL SALES DIRECTOR - MID-ATLANTIC

EC Scott Group
02.2010 - 10.2016
  • Maintained and averaged, 30% annual gross increase, through new business acquisition and a focus on key account management.
  • Achieved $3.5 million in revenue, from $500k over 6 years.
  • Managed 3rd largest territory of 9 /Oversaw a sales team consisting of 8 direct reports.
  • 70% travel within 10 state territory (DC, MD, VA, DE, PA, NJ, OH, WV, NC and SC)

EAST COAST SALES MANAGER

Perricone MD
03.2009 - 02.2010
  • Ranked #2 in National sales volume out of 5
  • Increased e-commerce sales with key account (Blissworld.com) by 50% (2008-2009), thru seasonal trainings, ad spend, participating in promo calendar and securing orders for all new product launches.
  • Increased sales by more than 45% within territory during first 3 months in role.
  • Ranked #1 in territory sales for new product launch out of 3 regions nationwide.

ACCOUNT EXECUTIVE - MID-ATLANTIC

Caudalie
03.2007 - 02.2009
  • Oversaw 26 accounts in the tristate area.
  • Maintained and averaged a 25% annual gross increase.
  • Ranked #4 out of 17 Account Executives Nationally
  • Promoted in 2008 Account Executive from Account Coordinator

FOUNDER & OWNER

Posh Beauty Lounge
05.2003 - 01.2007
  • Created a retail store location from build out to inception - 2,500 sq. ft. in space.
  • Carried over 40 various lines of high end beauty brands i.e., Paula Dorf Cosmetics, SkinCeuticals, T. LeClerc Cosmetics, DDF Skincare, Classified Cosmetics, Tocca, and many more upscale beauty lines.
  • Recruited, hired, and trained a staff of 8.

DISTRICT MANAGER - MID-ATLANTIC

Beautyfirst
03.2002 - 05.2003
  • Set up and opened new stores in Rockville MD and Sterling VA.
  • Recruited, hired, and trained a staff of 15 in Rockville.
  • Handled merchandising; inventory control, ordering, cash control, and maintenance functions.
  • Directed sales and salon staff to achieve all budgeted goals and objectives.

STORE DIRECTOR

Sephora
02.1999 - 03.2002
  • Store Director & Color Specialist – Washington, DC
  • Color Key Holder – Miami, FL
  • Managed sales team, sales budgets and created P&L forecasts.
  • Recruited, hired, and developed a staff of 26 in Flagship location.

Education

Business Management -

University of Maryland
College Park, MD
05.1998

Skills

  • Business Development
  • P&L Forecasting
  • Budgeting
  • B2B
  • Leadership
  • Territory Management
  • Training & Education
  • Distribution Strategy
  • Salesforce
  • Negotiation
  • Strategic Planning
  • Product Launch
  • Market Research
  • Decision Making
  • Collaboration
  • Pipeline management
  • Relationship building and management
  • Account management
  • Client relationship building

Section name

Account Management Experience - Dermatology, Plastic Surgery, Medical Spa, ALL Retail Channels including E-Commerce

Timeline

Account Executive

ZO Skin Health
12.2020 - 07.2025

ACCOUNT EXECUTIVE

Revision Skincare
10.2017 - 12.2020

MARKETING & EVENT COORDINATOR

Legacy Capital Planners, LLC
11.2016 - 10.2017

REGIONAL SALES DIRECTOR - MID-ATLANTIC

EC Scott Group
02.2010 - 10.2016

EAST COAST SALES MANAGER

Perricone MD
03.2009 - 02.2010

ACCOUNT EXECUTIVE - MID-ATLANTIC

Caudalie
03.2007 - 02.2009

FOUNDER & OWNER

Posh Beauty Lounge
05.2003 - 01.2007

DISTRICT MANAGER - MID-ATLANTIC

Beautyfirst
03.2002 - 05.2003

STORE DIRECTOR

Sephora
02.1999 - 03.2002

Business Management -

University of Maryland

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