Summary
Overview
Work History
Education
Websites
Key Clients
Timeline
Generic

Lauren Avallone

New York,NY

Summary

Accomplished New York–based Creative Producer with deep expertise in end-to-end photo and video production for e-commerce and luxury brands. Renowned for creative strategy, innovative thinking, and follow-through. Proficient in orchestrating successful collaborations with creative teams of all sizes and delivering high-performing content on time and under budget.

Overview

14
14
years of professional experience

Work History

Director, Senior Creative Producer

BESPOKE POST
07.2021 - Current
  • Spearhead all production / post-production for video, photography, and 360 campaigns from concept to delivery; E-Commerce, Broadcast, Print, Catalog, Out-of-Home (OOH), Organic Social Platforms, Paid Media
  • Oversee and manage creative budget of $2M
  • Establish project timelines, workflows, and creative processes for 15+ product campaigns per quarter
  • Drive alignment among stakeholders and team members across 10 departments by facilitating project kickoffs and bi-weekly review sessions, leading to a 30% improvement in project outcomes and cross-functional collaboration
  • Produce 4+ major domestic location shoots annually, execute weekly small-scale local shoots, oversee daily e-commerce photography, and lead the management of influencer/content creator programs
  • Staff 5-30 crew members per shoot via internal and external resources (directors, photographers, set designers, makeup artists / groomers, location scouts, talent, and/or external production companies)
  • Leverage established network of freelance photographers, production crews, studios, talent agencies, editors/3D artists, and production companies
  • Manage, mentor, and develop junior producers and direct reports.

Producer / Asst. Manager, Global Creative Operations

ESTÉE LAUDER, ORIGINS
03.2020 - 07.2021
  • Sole producer for all 360 global campaigns, focusing on photography, video, digital content, social media, and campaign launches, under Creative Director, Klitos Teklos
  • Managed creative budget of $1M
  • Led projects through pre-production to post-production for 5 unique product lines, including establishing timelines, talent/vendor/studio acquisition, casting, contract negotiations, adhering to SAG rules, coordinating all shoot and travel logistics, supervising post-production (photo retouching, video editing, audio sessions, color sessions, flame/AE sessions), communicating creative feedback, ensuring quality control, and releasing all final deliverables to global markets.

Producer

MOSS STUDIO
05.2018 - 03.2020
  • Produced video and photography projects across various platforms, including Broadcast, Print, Out-of-Home (OOH), Social Platforms, and Paid Media
  • Secured repeat business from over 15 prominent beauty and lifestyle clients, including Fresh Beauty, Drunk Elephant, and Tiffany & Co
  • Staffing of video editors, 2D/3D designer/illustrators, and production crews
  • Oversaw post workflows and expanded production capabilities for the company
  • Worked with creative partners to concept, pitch, and devise creative strategies to meet client briefs
  • Served as the primary point of contact for brand clients, maintaining and nurturing relationships
  • Developed a new brand strategy and visual persona for Moss, resulting in +30% revenue from new business and repeat clients.

Producer

MOONSHOT PRODUCTIONS
03.2017 - 05.2018
  • Producer on 2-episodic series for IMG Original Content / Complex Network on Verizon's Go90 Platform: I Got Wrecked and We Love Your Genes (25 episodes)
  • Responsible for conducting storytelling research, scouting locations, securing talent releases, attending on-location shoots, acquiring supplemental network footage, logging shoot footage, overseeing edits, executing write-ups for the network, ensuring quality control of all exports, and managing all deliverables per episode, wrap books, and required logs for delivery.

Producer

REVEAL 42
01.2014 - 03.2017
  • Produced promos and toolkit packages for broadcast for ESPN, Comedy Central, Food Network, VH1, MTV, Discovery, National Geographic, and many more
  • Served as the liaison between creative team and broadcast clients to ensure fulfillment of project requests and cost objectives for all shoots and Flame/Avid projects.

Associate Producer

CREATIVE GROUP
12.2011 - 01.2014
  • Staffed small productions to create short-form content
  • Managed editors, timelines, and budgets for post-production projects
  • Demonstrated a strong desire to learn, evidenced by successful training on Avid Media Composer and Premiere.

Production Coordinator

MANTRA DESIGN
05.2010 - 12.2011
  • Managed talent scheduling for motion graphic design house, coordinated deliverables between New York and Shanghai offices, managed work orders / time cards, and reconciled invoices.

Education

Communication Arts, Media Studies -

MARYMOUNT MANHATTAN COLLEGE, NY

Key Clients

  • Fresh Beauty
  • Tiffany & Co.
  • ESPN
  • La Mer
  • IMG Original Content
  • J.P. Morgan
  • Drunk Elephant
  • Caudalie
  • MAC
  • True Colors United, and others.

Timeline

Director, Senior Creative Producer

BESPOKE POST
07.2021 - Current

Producer / Asst. Manager, Global Creative Operations

ESTÉE LAUDER, ORIGINS
03.2020 - 07.2021

Producer

MOSS STUDIO
05.2018 - 03.2020

Producer

MOONSHOT PRODUCTIONS
03.2017 - 05.2018

Producer

REVEAL 42
01.2014 - 03.2017

Associate Producer

CREATIVE GROUP
12.2011 - 01.2014

Production Coordinator

MANTRA DESIGN
05.2010 - 12.2011

Communication Arts, Media Studies -

MARYMOUNT MANHATTAN COLLEGE, NY

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