Lauren Banach

• Monitor and evaluate website analytics to identify trends and opportunities for improvement

• Interpret analysis across a variety of factors and provide data driven recommendations help inform project plans

• Accountable for implementation of tactics in assigned projects

• Effectively communicate project plans and needs with partner teams to help ensure all plans and programs are aligned with department strategies

• Build & analyze in depth reports using data tools like Adobe Analytics

• Interprets analysis across a variety of factors and provides data driven recommendations help inform project plans

• Accountable for implementation of tactics in assigned projects

• Effectively communicates project plans and needs with partner teams to help ensure all plans and programs are aligned with department strategies

• Builds and analyze in depth reports using data tools like Adobe Analytics

• Conduct industry research and develops functional knowledge

• Supports meetings with Online and Core Merchants to deliver insights to guide future strategies, tactics, or activities

• Complete keyword research and analyze competitor SEO to identify gaps and opportunities

• Help build and prep customized promo offer assortments for holiday
• Provide linking for Homepage and Email

• Analyze the customer behavior using internal reporting to optimize all devices and product finding methods (browse, search & recs)
• Recap key events and provide future recommendations, new strategies and initiatives
• Research competitors' merchandising and promotional strategies in order to identify and apply learnings to our own strategies
• Analyze internal search data with specific focus on unproductive and failed searches to identify merchandising opportunities, product opportunities and issues within search relevancy
• Enhance customer experience by maintaining clean data to support search and browse paths
• Partner with all digital teams to provide a seamless digital experience with a focus on optimal linking strategies and SEO keyword opportunities.

• Support the Digital Vendor Marketing (DVM) team with campaign coordination & execution
• Work with cross-functional teams and external business partners to ensure successful launches of campaigns
• Validate campaigns to ensure correct implementation and delivery
• IT related support
• Criteo operations lead

• Communicate with overseas vendors on a daily basis for any product questions/concerns
• Lead submit meetings with design and color teams for all upcoming product
• Troubleshoot to fix any issues with product details, deliveries, etc
• Own the marketing request process (Workamajig)
• Research product and shop the competition
• Organize and keep track of all samples
• Analyze sales weekly

• Daily set up and maintenance on product SKUs and kits

• Interact with vendors for requesting assortment worksheets, imagery, and samples

• Kit component changes – item discontinued, switched out, etc

• Build out party themes & work through new projects

• Daily SKU set-up and maintenance
• Interacted with vendors to ensure accuracy within assortments and on kohls.com
• Resolved issues on kohls.com (missing images, products, and/or information)
• Tracked assortments through the production process
• Developed and maintained cross-functional partnerships
• Supported all positions within the buying office
• Updated price changes/discontinued items
• Managed samples and imagery
• Wrote purchase orders
• Trained 6 people in role