Lauren Barish
Chicago,IL
Summary
Professional marketing expert prepared for a digital advertising landscape . Demonstrates strong skills in client relationship management, campaign planning, and digital campaign execution. Known for encouraging team collaboration and ensuring campaign success amidst changing client requirements. Skilled in data metric analysis, OTT, Programmatic digital tactics, and digital optimization strategies.
Overview
5
5
years of professional experience
Work History
Digital Account Manager
Weigel Broadcasting Co.
05.2023 - Current
- Managed several multi-market teams to deliver digital marketing campaigns on time and within budget.
- Assisted sales teams in pre-sales meetings with prospective clients, explaining our digital products.
- Proficient in OTT campaigns, maximizing the client's budget for lower-funnel targeted results.
- Skilled in programmatic digital marketing and OTT, specifically within the Simpli.fi and Madhive platforms.
- Analyzed campaign performance metrics and created monthly metric recaps for clients, allowing for digital optimizations to improve ROI for clients.
- Cultivated strong client relationships, ensuring alignment with brand objectives and addressing concerns proactively.
Strategic Account Executive
Arrive Logistics
11.2021 - 05.2023
- Managed existing strategic accounts and identified new business opportunities to achieve revenue objectives.
- Cultivated and maintained successful client relationships
- Met or exceeded acceptable revenue and margin goals for team and customers.
- Collaborated with Business development sales teams to execute strategic sales plans.
Copywriter
AdZou Advertising Agency
01.2021 - 05.2021
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Worked well within a creative group, working alongside digital planners and art directors to reach our common creative goal.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Education
Bachelor of Science - Journalism, Strategic Communications
University of Missouri - Columbia
Columbia, MO, Columbia05.2021
Skills
- Campaign metric analyzation
- Communicating digital products to customer
- Performance metrics monitoring
- Campaign execution
- Web analytics
- Digital strategy development
- Attention to detail
- Verbal and written communication
- Client Interaction
- Organizational skills
Timeline
Digital Account Manager
Weigel Broadcasting Co.
05.2023 - Current
Strategic Account Executive
Arrive Logistics
11.2021 - 05.2023
Copywriter
AdZou Advertising Agency
01.2021 - 05.2021
Bachelor of Science - Journalism, Strategic Communications
University of Missouri - Columbia