Lauren Barnes
Pendergrass,GA
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Creative Marketing Director with campaign expertise across multiple platforms, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Overview
6
6
years of professional experience
Work History
Assistant Marketing Director
Salon 124 Group
02.2022 - Current
- Conducted market research to identify customer needs and preferences.
- Coordinated public relations efforts, securing positive media coverage for the company's products and services.
- Conducted ongoing performance evaluations of marketing campaigns, adjusting tactics as needed based on real-time results analysis.
- Leveraged customer insights to inform content creation that resonated with target demographics, driving engagement rates upwards.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing advertisements that achieved goals for increased website traffic.
- Created & oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Created and managed social media platforms to increase brand engagement.
- Conducted market analysis and research to identify trends and opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created content and promotional materials to drive engagement and conversions.
- Increased customer engagement through effective social media management and content creation.
- Managed logistics for successful events, including venue selection and coordinating with vendors.
Front Desk Lead
Salon 124 Group
08.2018 - 02.2022
- Maintained a high level of professionalism with guests, ensuring their needs were met in a timely manner.
- Enhanced guest satisfaction by efficiently managing front desk operations and addressing inquiries promptly.
- Improved guest loyalty by proactively identifying opportunities for upselling additional services or amenities during the reservation process or at check-in/check-out stages.
- Managed high call volume and email inquiries, efficiently addressing guest concerns and providing accurate information regarding reservations, rates, and services.
- Trained new front desk staff members, fostering a team environment and ensuring consistent service quality for guests.
- Supervised scheduling of front desk staff, maximizing coverage during peak hours while adhering to budgetary constraints for labor costs.
- Fostered a positive work environment by recognizing exemplary performance among front desk team members and addressing any issues promptly.
- Handled escalated customer concerns professionally, working towards satisfactory resolutions that maintained brand reputation.
- Maintained clean and organized front desk areas to uphold polished company image.
- Used internal software to process reservations, check-ins and check-outs.
- Increased customer service success rates by quickly resolving issues.
- Oversaw fast-paced front desk operations and guests' needs at busy facility.
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Managed product inventory effectively.
- Social media content for location.
Education
Bachelor of Arts - Marketing
University of North Georgia
Dahlonega, GA05.2022
Skills
- Project Coordination
- Social Media Management
- Brand Marketing
- Advertising Management
- Product Promotion
- Digital Marketing
- Project Planning
- Networking
- Analytics and SEO
- Market planning and execution
- Market Tracking
- Direct Mail Marketing
- Teamwork and Collaboration
- Problem-Solving
- Attention to Detail
- Multitasking
- Reliability
- Excellent Communication
- Organizational Skills
- Decision-Making
- Relationship Building
- Task Prioritization
- Interpersonal Skills
- Professionalism
- Social Media Marketing
- Content Development
Timeline
Assistant Marketing Director
Salon 124 Group
02.2022 - Current
Front Desk Lead
Salon 124 Group
08.2018 - 02.2022
Bachelor of Arts - Marketing
University of North Georgia
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