Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Lauren Stalnaker Bates

Richmond,VA

Summary

Accomplished Senior Marketing Manager with a proven track record at Amplify Consulting Partners (Stripe), adept in leveraging event technology and vendor management to enhance event success. Skilled in project management and data/analytics, excelling in strategic planning and execution, significantly improving attendee experience and operational efficiency.

Overview

10
10
years of professional experience

Work History

Senior Marketing Manager, Event Technology

Amplify Consulting Partners (Stripe)
09.2024 - Current

As a Senior Marketing Manager for Amplify, I work with Stripe to ensure success and timely deliverables of all event technology.

Principal responsibilities:

  • Build and update the workback schedule for all relevant dates related to website, registration, and mobile app.
  • Manage vendors and teams providing technology for Stripe events.
  • Team with internal stakeholders to deliver content and organize for handover to teams.
  • QA sites and track change requests for registration, website, CFP and CFS, apps, etc.
  • Work across teams to gather requirements and communicate with external vendors.
  • Support Stripe's in-person internal and flagship events alongside vendors such as EEG and BigMarker.

Events Marketing Manager

Avnet
03.2021 - 09.2024

Responsible for planning and executing event logistics for internal, customer and partner facing events such as conferences, trade shows, corporate functions, leadership meetings, corporate-sponsored community events, and other activities of similar significance and scope. Manages assigned events from pre-event planning discussions through post-event results evaluation.

As a part of my role, I am responsible for managing live and virtual events from beginning to end. I have used Project Management tools such as Smartsheet, Ariba, Cvent, and have experience with Marketo and Salesforce (as well as their APIs).


Principal Responsibilities:

  • Responsible for all event technology from registration to onsite check-in and post-event reporting.
  • Plans, organizes, executes, and analyzes results of an event project.
  • Works with internal/external customers to identify and understand event goals and requirements.
  • Creates individual event project plan and workback schedule, identifies key deliverables and milestones, and drives execution of the event.
  • Participates in event site selection and negotiates event contracts including amenities, hotel accommodations and ensures all legal approvals are obtained.
  • Develops and implements event registration processes, website and related activities to effectively distribute information and maximize participation.
  • Provides project team leadership by engaging appropriate internal/external team resources, coordinating vendor/third-parties, outlining responsibilities and communicating event objectives.
  • Collects event feedback, conducts analysis and prepares an evaluation of each event. Utilizes event feedback for future event planning.

Team Lead, Professional Services

Cvent
02.2021 - 03.2021

Senior Business Analyst, Enterprise

Cvent
11.2017 - 02.2021

As a member of the Integrated Events team, I support Enterprise clients in project managing their event technology for a successful attendee experience.


Principal responsibilities:

  • Assist in event proposal presentations, as well as additional sales collateral
  • Create, update and maintain event project plans and timelines
  • Coordinate weekly calls and project meetings
  • Understand client objectives to document success factors for their events as well as identifying areas of improvement for future events
  • Act as a liaison between client, third-party vendors, and other internal project leads within Cvent
  • Work with third-party vendors to quote, order and manage event specific materials
  • Act as a resource and strategic event execution subject matter expert to internal teams
  • Provide support and project management pre-event, onsite, and post-event
  • Work to support all product lines so that the client has one main point of contact for all technology contracted with Cvent. Building relationships with clients and understanding their needs is extremely important to their success, so we work with clients to identify and present the right products, services, and solutions to meet their needs.

Notable clients: General Dynamics, Cerner, AWS, SAS, etc.

Senior Project Coordinator

Cvent
06.2015 - 11.2017

As a member of the CrowdCompass Mobile Apps Client Services team, my role is to offer a consultative approach and serve as a strategic partner for them throughout the process of building their app. I also organize calls with them throughout different milestones in the process and ensure that their app is running on the most up-to-date version available.


Principal responsibilites:

  • Using Salesforce to log all daily tasks, email correspondence, and phone conversations with clients.
  • Guide clients through the setup of their app and launch of successful events.
  • Help implement registration best practices.
  • Ensure my clients are confident with CrowdCompass features and functionality within the app.
  • Help achieve business goals for their event.
  • Apply product expertise to help address meeting and event planners' needs.

Notable Clients: Siemens, Idexx Laboratories, and FireEye.

Education

Bachelor's degree - Art/Art Studies, General

Radford University
Radford, VA
12-2015

Social Work -

James Madison University
12-2013

Skills

  • Marketing operations
  • Event technology (Cvent, On24, Zoom meetings, Intrado, BigMarker, etc)
  • Vendor management
  • Project management
  • Microsoft Office suite
  • Google workspace

Timeline

Senior Marketing Manager, Event Technology

Amplify Consulting Partners (Stripe)
09.2024 - Current

Events Marketing Manager

Avnet
03.2021 - 09.2024

Team Lead, Professional Services

Cvent
02.2021 - 03.2021

Senior Business Analyst, Enterprise

Cvent
11.2017 - 02.2021

Senior Project Coordinator

Cvent
06.2015 - 11.2017

Bachelor's degree - Art/Art Studies, General

Radford University

Social Work -

James Madison University
Lauren Stalnaker Bates