Summary
Overview
Work History
Education
Skills
Timeline
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Lauren Becerra

Long Beach,NY

Summary

Highly organized and motivated Account Lead with demonstrated track record of building relationships with Pharma clients. Strong communication and interpersonal skills for providing superior customer service. Accustomed to working in fast-paced environments with decisive problem-solving skills and competency in defusing high-pressure situations. Seeking sales opportunities to impact agencies and brands through powerful solutions.

Overview

6
6
years of professional experience

Work History

Account Lead

VideoAmp
01.2023 - Current
  • 100% average achievement to revenue target spanning 4 quarters, including individual contributor and subject matter expert roles
  • Own relationship with T1 Novartis (N2) agency & brand accounts over a 4-year span that generate 10% of VideoAmp’s buy-side net revenue with an average 32% YoY growth
  • Balance unlocking new business with growing existing strategic accounts across both media & measurement sales cycles
  • Consult VideoAmp’s internal teams developing pharma-specific products that drive over 40% of buy-side net revenue
  • Own and cultivate senior level relationships at Publicis Health to support internal tactical work and secure long-term strategic business
  • Championed upselling initiatives throughout the organization to boost revenues from existing clientele.

Account Manager, Senior Account Manager

VideoAmp
08.2020 - 12.2022
  • Pitched and secured $9.2 million of incremental revenue; achieved 100% to incremental target every quarter in role, leading to a promotion to Account Lead (Sales)
  • Crafted, built and presented weekly and monthly performance reports and QBRs to key agency and brand stakeholders across J&J, PHM, Publicis Health, N2 & GSK
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.

Media Planner, Senior Media Planner

Modco Media
12.2017 - 08.2020
  • Produce strategic and collaborative integrated media recommendations to support client products
  • Analyze campaign findings to evaluate key learnings and future recommendations for various KPI’s
  • Managed numerous Display and Social responsibilities including trafficking campaigns, pacing, deliveries, optimizations, billing and performance reporting for campaigns ranging from $1MM-$15MM
  • Recognized for positive relationship management and ability to collaborate seamlessly with team and partner agencies

Education

Bachelor of Arts - Digital Communications And Media

Mount Saint Mary College
Newburgh, NY
05.2016

Skills

  • Industry Trends
  • Teamwork and Collaboration
  • Client Relations
  • Performance Tracking
  • Upselling strategies
  • Data-driven decision-making
  • Customer Service
  • Problem-solving abilities
  • Analytical Skills

Timeline

Account Lead

VideoAmp
01.2023 - Current

Account Manager, Senior Account Manager

VideoAmp
08.2020 - 12.2022

Media Planner, Senior Media Planner

Modco Media
12.2017 - 08.2020

Bachelor of Arts - Digital Communications And Media

Mount Saint Mary College

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Lauren Becerra