Lauren Bengtson
Summary
Talented Home & Market Editor with superior attention-to-detail and excellent creativity. Broad background with over 8 years experience planning, developing, managing, and creating content for home-specific magazines and websites.
Overview
8
8
years of professional experience
Work History
Senior Home & Market Editor
Better Homes & Gardens Magazine, Dotdash Meredith
08.2023 - Current
- Collaborated with art directors, stylists, and photographers to produce visually striking editorial features and spreads.
- Increased readership with innovative market stories, home and lifestyle features, editorials, and trend analysis articles.
- Led cross-functional teams through collaborative brainstorming sessions resulting in innovative content ideas.
- Developed strong relationships with designers and industry professionals to secure exclusive interviews and features.
- Oversaw story pitches, assignments, final revisions and layouts. Managed team of writers and junior editors to deliver accurate and engaging content.
- Produced and managed multiple projects from conceptual stage through to launch.
Associate Home & Market Editor
Better Homes & Gardens Magazine, Dotdash Meredith
02.2020 - 08.2023
- Wrote and edited high-performing editorials, including multi-spread celebrity home features, decorating stories, and more.
- Curated monthly market-driven features highlighting high-style items across various price points and styles. Attended market events and trade shows to report on emerging trends and designer collections.
- Coordinated closely with design teams on layout decisions, optimizing visual impact alongside written content.
- Collaborated with writers to develop engaging content in consistent voice.
- Developed and maintained diverse pool of media experts and contacts.
- Researched topics to create accurate and engaging content. Implemented analytics tracking tools to measure content performance and optimize future strategies.
Assistant Home Editor
Better Homes & Gardens Magazine, Dotdash Meredith
07.2017 - 02.2020
- Participated in brainstorming sessions for feature stories and special issues, generating creative ideas for new content initiatives.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Collaborated with editorial and art teams to develop engaging content ideas, maintaining a consistent publication schedule.
- Conceptualized, pitched, wrote, and edited home and craft-related content for both BHG print and bhg.com. Scheduled location photoshoots for future publication.
- Identified and wrote newsy and evergreen stories for ecommerce content.
Editorial Assistant
Better Homes & Gardens Magazine, Dotdash Meredith
09.2015 - 07.2017
- Supported senior editors with market work, research, and fact-checking to ensure accuracy in published articles.
- Assisted in coordinating photo shoots for visual elements of print publications, ensuring smooth execution of creative vision alongside photography team members.
- Handled administrative tasks such as invoicing freelancers or managing contracts while maintaining an organized filing system.
Education
Bachelor of Science - Journalism And Mass Communications
Iowa State University
Ames, IA12.2014
Bachelor of Arts - Communication Studies
Iowa State University
Ames, IA12.2014
Skills
- Writing, Editing, Research
- Content Creation
- Creative Problem Solving
- Social Media
- Adobe InDesign
- Interior Design and Decorating
Timeline
Senior Home & Market Editor
Better Homes & Gardens Magazine, Dotdash Meredith
08.2023 - Current
Associate Home & Market Editor
Better Homes & Gardens Magazine, Dotdash Meredith
02.2020 - 08.2023
Assistant Home Editor
Better Homes & Gardens Magazine, Dotdash Meredith
07.2017 - 02.2020
Editorial Assistant
Better Homes & Gardens Magazine, Dotdash Meredith
09.2015 - 07.2017
Bachelor of Science - Journalism And Mass Communications
Iowa State University
Bachelor of Arts - Communication Studies
Iowa State University
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