LAUREN BISIO HANNEMANN
Summary
Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and e-commerce. Detail-oriented, attentive and decisive leader.
Overview
19
19
years of professional experience
Work History
Senior Vice President of Marketing: B.Draddy, Zero Restriction, Fairway & Greene, EPNY
Summit Golf Brands
01.2023 - 11.2024
- Responsible for achieving aggressive revenue and profit goals across all wholesale and direct to consumer channels
- Served as the thought leader for all marketing branding strategies and tactics including idea generation, public relations, organic social media, sponsorship, and strategic alliances
- Directly responsible for conceiving and implementing successful marketing campaigns from channel to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels
- Led the development of detailed marketing briefing processes that outlined how marketing interacts internally and with the rest of the organization, collaborated with other team leaders and stakeholders within and outside the company to ensure strategic merchandising and marketing imperatives are achieved
- Increased and maximized cross-sell and upsell opportunities designed to increase average sales per customer while growing and improving customer conversion
Senior Director of Brand Marketing
Vineyard Vines
05.2017 - 12.2022
- Developed annual and seasonal integrated marketing strategies to drive brand awareness, affinity, engagement and profitable sales growth for e-commerce, retail and wholesale channels
- Managed all facets of the marketing division including public relations, organic social media, sponsorships, philanthropy, and brand marketing
- Managed Customer Relationship Management to utilize key consumer data to inform all marketing decisions and target relevant messaging to key customer affinities
- Wrote comprehensive marketing briefs that clearly articulated brand, product and channel initiatives
- Managed the day-to-day relationship and communications with Design and Merchandising teams, acting as a liaison between these teams and Marketing to ensure key products and initiatives are represented and marketed properly
- Executed post-program recaps that outlined results, learnings and future opportunities and competitive analysis presentations to share with the key internal, cross-functional partners
- Managed marketing budget
- Ensured all expenses were planned and budgeted properly, supported corporate objectives and were an effective expenditure of resources
- Built and developed the marketing team which consisted of 12 team members
Senior Digital Innovation Marketing Manager
Dunkin' Brands, Inc.
10.2011 - 05.2017
- Evolved and innovated Dunkin's digital platforms by creating retention strategies to drive guests to our restaurants
- Developed roadmap for Dunkin's digital marketing innovation that accounted for emerging technology, business needs and most importantly guest need state
- Drove decision-making based on reporting, analytics, customer insights and platform performance
- Managed third party vendors and agencies responsible for marketing and infrastructure for ecommerce, promotional microsites, and strategic digital emerging platforms
- Worked cross functionally with our valued internal and external partners to deliver the best ideas and solutions for Dunkin's mobile app
- Partnered with Information Technology, Consumer & Brand Insight Group and other enterprise stakeholders to develop strategies and develop testing that will drive learning and best practices for digital marketing programs
Senior Digital International Marketing Manager
Dunkin' Brands, Inc.
10.2011 - 05.2017
- Provided strategic and executional support for international markets against mobile, social and loyalty programs for the Dunkin' and Baskin Robbins brands
- Developed and managed all advertising elements for Dunkin' global marketing campaigns: point of purchase, out of home, digital advertisements, social content calendar, and digital menu board
Advertising Manager
Dunkin' Brands, Inc.
10.2011 - 05.2017
- Provided thought leadership and support in the evolution of Dunkin' web and mobile strategies and the role that each should play in the marketing mix for International markets
- Managed in-studio photoshoots
- Managed advertising agency and design vendors in the development of visual concepts for specific marketing calendar windows
- Provided strategic and creative guidance and expertise across departments to maintain the brand standards and to ensure that the look and feel of all creative elements is executed consistently
Associate Marketing Manager - North America, Marketing Specialist
Reebok International
10.2007 - 10.2011
- Developed, managed and implemented key traffic and revenue generating marketing programs for over 140 Reebok, Rockport and Ashworth outlet stores
- Developed acquisition programs and strategic partnerships that build exposure and brand loyalty to Reebok Outlet stores
- Researched specific markets to develop specialized marketing campaigns that drive incremental sales, increase traffic and maximize ROI
- Executed national Friends & Family event
- Developed national Direct Mail campaigns
- Utilized SAP Retail for reporting and marketing analytics
- Responsible for executing national sponsorships and athlete appearances
- Developed and executed all visual marketing campaigns
- Executed national St
- Jude Thanks & Giving Campaign
- Recipient of 'Raise the Bar Award:' nominated by colleagues in a division of 50 people of performing above and beyond my job description in 2009
Sales Coordinator
Newport County Convention & Visitors Bureau
09.2005 - 09.2007
- Sold advertising and promoted YourNewportWedding.com an all inclusive website showcasing wedding vendors in Newport County
- Accomplished and exceeded sales goals
- Managed and executed national client events
Education
Masters of Science - Communications
Boston University
Boston, Massachusetts01.2015
Bachelors of Science - Marketing, English
Providence College
Providence, Rhode Island01.2005
Skills
- Integrated marketing
- Content strategy
- Creative direction
- Partnership development
- App marketing
- Cross-functional team leadership
- Brand Positioning
- E-mail and direct mail marketing campaigns
- Public relations expert
- Budget oversight
Timeline
Senior Vice President of Marketing: B.Draddy, Zero Restriction, Fairway & Greene, EPNY
Summit Golf Brands
01.2023 - 11.2024
Senior Director of Brand Marketing
Vineyard Vines
05.2017 - 12.2022
Senior Digital Innovation Marketing Manager
Dunkin' Brands, Inc.
10.2011 - 05.2017
Senior Digital International Marketing Manager
Dunkin' Brands, Inc.
10.2011 - 05.2017
Advertising Manager
Dunkin' Brands, Inc.
10.2011 - 05.2017
Associate Marketing Manager - North America, Marketing Specialist
Reebok International
10.2007 - 10.2011
Sales Coordinator
Newport County Convention & Visitors Bureau
09.2005 - 09.2007
Bachelors of Science - Marketing, English
Providence College
Masters of Science - Communications
Boston University
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