Lauren Blodgett
Digital Marketing Professional
Memphis,TN
Summary
Results-driven Social Media Coordinator with copywriting background and understanding of online analytics. Promoting strong work ethic coupled with exemplary communication skills. Successfully implements campaigns and actions across multiple social media platforms. I have a passion for helping and inspiring others. I strive to bring value to others through creative storytelling.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Social Media Coordinator
Kappa Delta Sorority
Memphis, TN
04.2021 - Current
- Strategically planned, implemented and monitored client's social media content on multiple platforms (Instagram, TikTok, Facebook, LinkedIn, Twitter) and campaigns using editorial calendar.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Coordinated interviews and photoshoots with members to develop engaging and impactful stories for social media and magazine content.
- Play a key role in the creation and development of external and internal marketing campaigns that connect and reinforce the organization’s communications narrative.
- Create post-campaign reporting analytics including impressions, engagements, clicks, and value of dollars spent on advertising to evaluate impact.
- Utilize and implement brand voice throughout messaging to create content that resonates with the target audience.
- Coordinate email communications to an audience of over 100,000 members.
- Provided PR and crisis management support through developing standardized responses, tracking messages, and providing an analysis on the best plan to move forward.
Membership Specialist
Girl Scouts Heart of the South
10.2020 - 04.2021
- Developed, coordinated, and implemented plans that assist volunteers in delivering a consistent, effective, high-quality Girl Scout Leadership Experience to girls, parents, and other volunteers.
- Prepared marketing materials that would be sent out to members, which detailed new events, promotions and activities that were coming up.
- Presented the benefits of Girl Scouting to potential girl members and adult volunteers virtually or at schools, places of faith, community centers, after-school programs, etc by using established scripts as base presentation.
- Helped engage new and current members by fostering and maintaining high level relationships.
- Represented the brand in a manner fitting of the organization.
- Researched potential clients and markets to prepare for appointments.
Social Media Marketing Intern
Nest Realty
03.2020 - 03.2021
- Identified, conceptualized, designed, and executed campaigns to boost engagement, educate, and inform the audience about the products, services, and events.
- Attended company and community events to create content for use in social media and marketing efforts.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Grew and broadened the reach of social media interactions and provided consistent content.
- Managed social media platforms (Twitter, Facebook, Instagram).
Character Performer
The Walt Disney Company
08.2016 - 12.2020
- Performed in various entertainment roles throughout Walt Disney World to provide an excellent experience for all guests in attendance.
- Interacted with thousands of guests from different countries and backgrounds in order to create a positive experience.
- Helped bring Disney’s animated characters to life for guests of all ages.
- Welcomed and engaged children and adults in the stories of assigned characters through conversation, play, and dance.
- Responsible for ensuring certain safety standards are met and maintaining a high level of efficiency while providing a courteous, unique, and magical interaction to guests of all ages.
- Attended various training programs and performance workshops to improve performance skills as well as general knowledge of the company and its operations.
Education
MBA - Marketing
Union University
Jackson, TN 12.2020 - Current
Bachelor of Science - Business Administration
Union University
Jackson, TN 08.2017 - 12.2020
Skills
Adobe Creative Suite proficiency
Certification
Google AdWords Certified
Timeline
Google AdWords Certified
02-2022
Hootsuite Platform Certification
02-2022
Social Media Coordinator
Kappa Delta Sorority
04.2021 - Current
MBA - Marketing
Union University
12.2020 - Current
Membership Specialist
Girl Scouts Heart of the South
10.2020 - 04.2021
Social Media Marketing Intern
Nest Realty
03.2020 - 03.2021
Bachelor of Science - Business Administration
Union University
08.2017 - 12.2020
Character Performer
The Walt Disney Company
08.2016 - 12.2020
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