Lauren Britton
Atlanta,GA
Summary
Results-driven marketing professional with expertise in planning and executing impactful digital campaigns, enhancing brand visibility, and driving sales growth. Proven success in leading cross-functional teams, collaborating with stakeholders, and optimizing customer experiences to achieve business objectives.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
NextGen Healthcare
07.2022 - Current
- Manage and optimize relationships with 8 lead generation affiliates, resulting in a 20% increase in leads generated
- Collaborate with marketing managers to develop and execute paid social campaigns, achieving a click-through rate of 3% higher than industry average
- Manage six-figure marketing budgets to increase the ROI of paid lead and paid social programs.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Sales Development Representative
NextGen Healthcare
06.2021 - 07.2022
- Identified and qualified high-value leads through in-depth market research and analysis, resulting in over $8 Million in sales revenue
- Built strong relationships with prospects by conducting personalized outreach through cold calls, emails, and LinkedIn messages, leading to a conversion rate of 40%
- Bridged the gap between sales and marketing teams by nurturing leads from marketing campaigns.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
Social Media Marketing Consultant
Talking Social LLC
02.2021 - 01.2022
- Enhanced new followers and page impressions by over 40% and 50% within two months on Instagram and Facebook
- Increased brand outreach by creating and scheduling email marketing campaigns through MailChimp
- Crafted and executed a comprehensive content strategy for client accounts, leading to a 40% increase in social media followers and a 15% boost in brand awareness.
- Updated and monitored clients' social media sites so that content was fresh and relevant.
Customer Experience Specialist
Mud Pie LLC
11.2020 - 07.2021
- Achieved $1M in sales in the last trade show while serving as the #1 Brand Ambassador to Customers, Mud Pie Retailers, and the sales force.
- Maintained an extensive knowledge of company products to recommend items that aligned with customer needs.
- Delivered exceptional customer service while serving in gift international trade shows and the Mud Pie showroom in Atlanta's AmericasMart.
- Utilized telephone and email platforms to deliver outstanding customer service.
Education
Bachelor of Business Administration in Marketing -
Kennesaw State University
Kennesaw, GA05.2020
Skills
- Account Management
- Affiliate Marketing
- Business Development
- Campaign Planning
- Client Satisfaction and Retention
- Digital Content Creation
- Digital/Brand Strategy Development
- Digital/E-commerce Marketing
- Key Accounts Growth
- MS Office Suite
- Marketing Campaign Development
- Paid Social
Leadership Experience
Kennesaw Marketing Association
Vice President of Marketing
- Helped increase club awareness to increase membership numbers.
- Helped plan events such as company tours and guest speakers.
Kennesaw Marketing Association
Director of Branding
- Created social media campaigns to increase brand awareness.
- Helped facilitate guest speaking events and campus events.
Timeline
Digital Marketing Specialist
NextGen Healthcare
07.2022 - Current
Sales Development Representative
NextGen Healthcare
06.2021 - 07.2022
Social Media Marketing Consultant
Talking Social LLC
02.2021 - 01.2022
Customer Experience Specialist
Mud Pie LLC
11.2020 - 07.2021
Bachelor of Business Administration in Marketing -
Kennesaw State University
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