Lauren Brooks
Charlotte,NC
Summary
Results-driven professional with 8 years of experience in digital marketing, merchandising, and operations, leveraging expertise in change management, process optimization, and strategic leadership to drive user adoption and facilitate impactful transformations in enterprise environments.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Operations Analyst
Lowes
Charlotte, NC
04.2023 - Current
- Led cross-functional collaboration with 10 partner teams, resulting in the success of 60 projects spanning new systems, training, documentation, process mapping, and communications.
- Identified and implemented efficiency improvements, increasing operational productivity.
- Managed prioritization and implementation of technological projects, assuming ownership from initiation through delivery and adoption.
- Identified workflow inefficiencies, developed a new prioritization framework, formalized documentation standards, and collaborated with partners. Resulted in optimized operations, stronger collaboration, and enhanced team performance.
Online Merchandising Specialist
Lowes
Charlotte, NC
08.2019 - 04.2023
- Onboarded 300 new vendors and 50,000 SKUs to Lowes.com, adding $2MM+ in annual revenue.
- Developed and executed change management plans for website redesign, ensuring seamless transitions and minimal disruption to customer experience.
- Facilitated training sessions for internal teams on new merchandising tools and processes, ensuring alignment and adoption across the organization.
- Collaborated with product teams to launch new product lines, coordinating pricing strategies, promotional activities, and merchandising placements to drive sales growth.
Design Assistant
Factory of Spaces
Charlotte, NC
07.2021 - Current
- Successfully managed 10 large-scale commercial interior projects, with budgets ranging from $100,000 to $2 million, and completed all projects within the expected timeline and budget constraints.
- Collaborated with team to implement the use of new project management software Programa and Monday.com, optimizing project tracking and communication workflows, resulting in a 20% increase in team efficiency and improved on-time project delivery rates.
- Implemented a standardized project management framework, including detailed project plans, timelines, and milestones, resulting in improved project organization.
- Assisted in project coordination by managing vendor communications, coordinating deliveries, and overseeing on-site installations, ensuring timely completion and seamless execution.
Email Marketing Manager
Premier Yarns
Charlotte, NC
12.2017 - 08.2019
- Led the transition from existing system to new email marketing automation tool Klayvio, resulting in a 40% improvement in workflow efficiency and reducing campaign deployment times by 25%.
- Successfully led the launch of an online customer loyalty program, resulting in an increase in customer retention within six months, alongside a 15% rise in repeat purchases and a 20% growth in overall customer engagement.
- Conducted A/B testing and data analysis to optimize email campaigns, resulting in a 30% increase in open rates and a 25% increase in click-through rates.
- Collaborated with cross-functional teams to develop and implement targeted marketing strategies, resulting in a 20% increase in revenue from email campaigns.
Online ECommerce Sample Coordinator
Belk
Charlotte, NC
12.2016 - 12.2017
- Coordinated product sample management, ensuring a 95% accuracy rate in inventory tracking.
- Streamlined e-commerce photoshoot processes, resulting in a 20% increase in productivity.
- Organized and managed 100 photoshoots, demonstrating strong cross-functional project management skills.
- Generated comprehensive reports analyzing photoshoot performance and providing insights for strategic decision-making.
Hostess
Foxcroft Wine Co.
Charlotte, NC
11.2017 - 08.2020
- Assigned seating arrangements based on customer preferences and restaurant policies.
- Managed reservations, waitlists, and special requests for large parties.
- Monitored dining room activity to ensure all guests were receiving optimal service.
- Supported serving staff, food runners and bussers to keep dining room presentable and ready for guests.
Education
Bachelor of Arts (B.A.) - African American Studies
University of North Carolina at Charlotte
Charlotte, NC05.2017
Skills
- Change Management Strategy
- Process Improvement
- Stakeholder Engagement
- Strategic Communication
- Project Planning & Execution
- Agile & Scrum Methodologies
- Stakeholder Engagement & Collaboration
- Cross-Functional Leadership
Certification
- Certified Scrum Professional (CSP) (Agile), Scrum.org
- Certified Scrum Product Owner (CSPO), Scrum Alliance
- Change Management, Cornell University
- Certified Process Mapping Specialist, AIGPE
- Project Management Professional (PMP), PMI (In Progress)
- Product Roadmapping Micro-Certification (PRC), Product School
Systems
- Remedy
- Jira
- PowerBi
- WorkFront
- DART
Timeline
Operations Analyst
Lowes
04.2023 - Current
Design Assistant
Factory of Spaces
07.2021 - Current
Online Merchandising Specialist
Lowes
08.2019 - 04.2023
Email Marketing Manager
Premier Yarns
12.2017 - 08.2019
Hostess
Foxcroft Wine Co.
11.2017 - 08.2020
Online ECommerce Sample Coordinator
Belk
12.2016 - 12.2017
Bachelor of Arts (B.A.) - African American Studies
University of North Carolina at Charlotte
- Certified Scrum Professional (CSP) (Agile), Scrum.org
- Certified Scrum Product Owner (CSPO), Scrum Alliance
- Change Management, Cornell University
- Certified Process Mapping Specialist, AIGPE
- Project Management Professional (PMP), PMI (In Progress)
- Product Roadmapping Micro-Certification (PRC), Product School
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