Lauren Buttling
New York City,New York
Summary
Experienced and passionate Senior Associate with an analytical and strategic approach to solving problems. Adept at driving initiatives from conception to completion, while ensuring adherence to quality standards. Strong communicator with a talent for building and nurturing productive relationships.
Overview
5
5
years of professional experience
Work History
Senior Associate - Marriott Bonvoy Account
Publicis Groupe
New York, New York
04.2023 - Current
- Conducts marketplace, competitive, and audience research to develop strategic recommendations for assigned Premium and Select Marriott Bonvoy Brand Campaigns.
- Present strategic recommendations to senior Marriott Bonvoy leadership.
- Leads status calls and is the main point of contact for select Marriott clientele.
- Manages workstreams across activation teams (Programmatic, Paid Social, Audio, Video Investment, Out of Home, Content, and Analytics) to ensure all client deliverables are impactful and delivered on time.
- Monitors campaign performance and, with activation and analytic teams, provides insightful client reporting deliverables.
- Advocates for and is passionate about the Marriott Bonvoy brand. Has a deep understanding of the portfolio's mission and ethos, as well as the personality and values of each individual brand.
- Establishes, manages, and tracks yearly budgets of up to $45 million across campaigns.
Analyst-Senior Analyst - Marriott Bonvoy Account
Publicis Groupe
New York, NY
05.2021 - 03.2023
- Analyzed and QA'd massive datasets across Marriott Bonvoy's portfolio campaigns.
- Created dashboards for each campaign, transforming raw data into a highly visual, digestible way for the client to monitor.
- Collaborated with activation teams to create bi-weekly reports, including creative, audience, and platform-specific data.
- Provided a holistic view of marketing efforts, showing larger trends across channels within $50 million dollar campaigns.
Marketing Coordinator Intern
Spectrum Networks, New York 1
New York, New York
06.2020 - 04.2021
- Managed centralized spreadsheets in a timely and effective manner, improving workflow across footprint.
- Contributed to digital media campaign recap deck for senior leadership, compiling and synthesizing data into tangible outcomes and recommendations.
- Led COVID-19 promotional analysis, assessing industry trends and internal response, independently presenting findings to senior leadership
Business Development Intern
Inspira Marketing
Norwalk, CT
05.2019 - 08.2019
- Created and edited experiential marketing pitches for potential clients.
- Collaborated with the creative team and account managers to ensure delivery on budgets and deadlines.
- Researched potential clients and competition to inform team during brainstorms.
Education
Bachelor of Arts - Marketing And Business Analytics
Villanova University
Villanova, PA05-2021
Skills
- Strategy Development
- Project Management
- Data Analytics
- Client Engagement/Management
- Creative Problem Solving
- Financial Management
- Proficient in Microsoft Excel, Powerpoint, Outlook, Datorama, Vivvix, and MRI
- Excellent Verbal and Written Communication
References
References available upon request.
Timeline
Senior Associate - Marriott Bonvoy Account
Publicis Groupe
04.2023 - Current
Analyst-Senior Analyst - Marriott Bonvoy Account
Publicis Groupe
05.2021 - 03.2023
Marketing Coordinator Intern
Spectrum Networks, New York 1
06.2020 - 04.2021
Business Development Intern
Inspira Marketing
05.2019 - 08.2019
Bachelor of Arts - Marketing And Business Analytics
Villanova University
Similar Profiles
Shivanshu SharmaShivanshu Sharma
Senior Associate Business Operations L2 – Lead FP&A & MR at Publicis Global Delivery (Publicis Groupe)Senior Associate Business Operations L2 – Lead FP&A & MR at Publicis Global Delivery (Publicis Groupe)
Adhiraj JollyAdhiraj Jolly
Associate Manager at Publicis Groupe (Publicis Media)Associate Manager at Publicis Groupe (Publicis Media)
Vishnu SudevanVishnu Sudevan
SEO MANAGER at Publicis Global Delivery - Publicis GroupeSEO MANAGER at Publicis Global Delivery - Publicis Groupe
Dhanroop PillaiDhanroop Pillai
Associate Director at Publicis Global Delivery | Publicis GroupeAssociate Director at Publicis Global Delivery | Publicis Groupe
Orianya JohnsonOrianya Johnson
Office Assistant at NYPD Transit Bureau District 1Office Assistant at NYPD Transit Bureau District 1