Lauren Caridad

Before 2022, I was employed as a Retention Call Center specialist with ambitions outside of my role. Being an employee experience advocate was not a full time role, but through presentations held in front of hundreds of employees, motivated me to seek a fulfilling career.

As I pursued a new career as an Inbound/Nurture Lead for GLOBO, I've so far had the opportunity to make the difference I've always wanted to make in the way I've wanted to make it. I was given the freedom to create structures and practices for a high-growth company, resulting in over 240 new customers. As the program grew beyond imagined, I was also tasked with keeping the same clients I originally onboarded as an account manager to ensure our services were creating the impact it was meant to.

Out of the 1,600+ meetings I've held, dozens of those were scheduled trainings with organizations and the employees that would be utilizing the services, followed up with instructional marketing materials.

• Recognition Award - 2018

Voted by team as most valuable teammate

• Escalations Chat Assistant - 2018

Trusted to handle and de-escalate supervisor escalations

• National Finalist for CommTech Jeopardy - 2019

Competed in Orlando for a national company competition pertaining to company knowledge

• Employee Engagement Initiative Creator (Product Knowledge Showdown) - 2020

1 of 2 creators of a gamification company initiative pertaining to employee engagement, employee support and product ambassadorship.

• MDR to Inbound Specialist to Inbound/Nurture Lead - 2022-2023

Started off as a Marketing Development Specialist handing off potential prospects to Outbound Sales, to closing Inbound deals, to also account managing new Inbound Customers through Nurture 360. There were a total of 165 Inbound deals closed split among 13 employees before I started. I closed 240 Inbound deals between October of 2022 and today.

I was able to optimize our Inbound program through creating a written process, & through CRM tools & automations. Through semi-automated sequences created for unengaged MQL's, SQL's, Deals, & meeting no-shows, we were able to secure an additional $68,000 in revenue that could have been missed without them. With the Nurture Program focusing on growth, I was also able to offer training through meeting links & templates sent after onboarding customers. Sequences were also sent to customers who were not utilizing their service to help with revenue.

With the evolution of the GLOBO Inbound program, I've sent over 12,500 emails, conducted over 1,600 meetings, & had over 500 phone calls.