Lauren Carnell
Charleston,WV
Summary
Advertising graduate with background in graphic design. Strong technical proficiency with work history in Microsoft and Adobe software. In-depth knowledge of Adobe Illustrator coupled with branding and marketing abilities. Proven history of leadership skills and working with teams. Skilled in creative thinking and problem solving. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Mardi Gras Casino & Resort
10.2022 - Current
- Filmed monthly promotional commercials, televised and online.
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Built relationships with outside vendors for weekend entertainment.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Assisted with building social media presence.
Local Sales Marketing
Texas Roadhouse
08.2022 - 09.2022
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Organized events to establish community relationships and maximize marketing strategies.
- Visited local businesses in person to build co brand relationships.
- Executed comprehensive strategic plans and coordinated projects to fulfill marketing initiatives.
- Identified appropriate marketing channels and target customers for campaigns.
Server Trainer
Texas Roadhouse
06.2021 - 09.2022
- Communicate with, frequently to stay up-to-date on supply availability and potential customer wait times
- Assist kitchen staff with food counts by determining number of items required for complete service
- Confirm customers' ages for alcohol service and discontinued service to intoxicated guests
- Check on guests to verify satisfaction with meals and suggested additional items to increase restaurant sales
- Stock server areas with supplies before, during and after shifts to boost performance of serving staff
- Apply safe food handling and optimal cleaning strategies to protect customers from foodborne illness and maintain proper sanitation
- Increase sales of high margin menu items through effective upselling
- Arrange place settings with fresh tablecloths, tableware and flowers to beautify table
- Minimize customer wait times by efficiently taking and filling large volume of orders each day
- Educate guests on daily specials and appetizers, entrees, desserts and other menu items
- Maintain accuracy while handling payments, giving change and printing receipts to customers.
- Train newly hired top talent to fill key positions and maximize productivity.
- Develop and coordinated trainings to help individuals learn company policies and procedures and job tasks.
Freelance Web Designer
Scott Woodard
11.2020 - 06.2021
- Monitored client accounts for questions and feedback to provide exceptional experience for customers
- Analyzed market data to determine and target key audience or segments
- Improved short- and long-term digital marketing strategies
- Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms
- Developed and implemented strategic, social media marketing plan
- Utilized platforms such as Facebook and Instagram platforms on regular basis
- Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic.
Event Coordinator
Sky Zone Trampoline Park
01.2018 - 08.2018
- Oversaw event logistics, venue scheduling and accommodations.
- Answered customers' questions about hours, seating, current wait time and other information.
- Managed guest expectations by relaying information regarding hours, wait times and specials.
- Planned and executed parties for large volumes of guests coordinating custom menus and preparing elaborate tables.
- Planned, coordinated and executed special events, such as birthday parties.
Education
Bachelor of Arts - Advertising & Graphic Design
Marshall University
Huntington, WV04.2022
Skills
- Marketing and Advertising
- Teamwork and Collaboration
- Promotional Announcements
- Project Presentations
- Brand Message Implementation
- Web Management
- Customer Demographics
- Strategic Event Planning
- Social Media Expertise
- Campaign Development
- Multimedia Presentations
- Public and Media Relations
- Proficient in Adobe Creative Cloud
Affiliations
- Co-Creative Director in senior capstone 2022
- Inducted into Alpha Delta Sigma in 2022
- Marshall University Majorette 2018-20201
- Awarded a leadership certificate by attending leadership classes
Timeline
Marketing Coordinator
Mardi Gras Casino & Resort
10.2022 - Current
Local Sales Marketing
Texas Roadhouse
08.2022 - 09.2022
Server Trainer
Texas Roadhouse
06.2021 - 09.2022
Freelance Web Designer
Scott Woodard
11.2020 - 06.2021
Event Coordinator
Sky Zone Trampoline Park
01.2018 - 08.2018
Bachelor of Arts - Advertising & Graphic Design
Marshall University
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