Summary
Overview
Work History
Education
Skills
References
Timeline
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Lauren Casey

Austin,TX

Summary

Dynamic retail leader with a proven track record at Target, known for driving results through strategic planning, creative problem-solving, and people-first leadership. Expertise in visual merchandising and brand execution, with a passion for creating customer experiences that feel both intentional and memorable.

Overview

5
5
years of professional experience

Work History

Executive Team Lead Specialty Sales

Target
Grapevine, TX
01.2024 - Current
  • Built and led a high-performing team with strong product knowledge across Apparel, Beauty, Home, and Electronics, aligned to trends and guest demand.
  • Drove $45M in total store sales in 2024; ranked #1 in the district with a 92 Stores Health score, through operational execution and merchandising.
  • Improved Style comp sales by 7.24% and successfully transformed Red Style brand and team culture to Green, earning consistent recognition from leadership visits and positive guest feedback.
  • Led visual and operational execution of seasonal strategies, aligning with key brand campaigns and merchandising goals.
  • Managed and created a guest-first service culture by modeling, training, and coaching consistent service behaviors across the team.
  • Established a culture of accountability through clear expectations and performance management.
  • Developed talent through hands-on mentorship and succession planning, and strengthened team capability to support future growth.
  • Member of the Company Campus Recruiting Team and mentored a summer intern, supporting talent pipeline initiatives.
  • Navigated team challenges with empathy and clarity, strengthening collaboration and overall team dynamics.
  • Conducted regular performance check-ins to drive clarity, alignment, and individual growth.

Executive Team Lead Service & Engagement

Target
Flower Mound, TX
06.2021 - 01.2024
  • Led and developed a team of over 75 people focused on delivering high-impact guest experiences through fast, friendly service, and strong service recovery.
  • Supported $85M in annual sales by driving daily execution, setting clear priorities, and building a guest-centric culture in a high-volume store.
  • Improved guest loyalty by 10% in 2022, and cut curbside wait times by 54% by optimizing team routines and aligning to best practices.
  • Used guest survey data to identify service pain points, and coach teams toward measurable improvements in satisfaction and consistency.
  • Balanced payroll and labor budgets while managing weekly schedules for 75+ team members during peak periods and promotional events.
  • Promoted two team members into leadership roles through intentional development, feedback, and stretch assignments.
  • Selected as the district onboarding trainer for new Executive Team Leads; recognized as a go-to leader for driving strong onboarding and team culture.
  • Served as the acting Store Director in the leadership absence, trusted to manage operations and team performance independently.

On Duty Manager

Tiff's Treats
Flower Mound, TX
05.2020 - 05.2021
  • Maintained high standards across all customer and operational touchpoints to ensure consistency and accuracy.
  • Led and developed a team of 5+, driving strong performance through clear direction, hands-on training, and daily coaching.
  • Managed point-of-sale transactions and fulfilled orders efficiently in a fast-paced, customer-facing environment.
  • Delegated tasks strategically, solving problems quickly to keep workflows smooth and on track.
  • Reinforced a positive team culture by recognizing strong contributions, and encouraging collaboration.
  • Monitored inventory levels, and coordinated timely supply orders to ensure product availability.
  • Trained new team members on brand standards, operational procedures, and service best practices.

Education

Bachelor of Science - Consumer Experience Management

University of North Texas
Denton, TX
05-2021

Associate of Arts - General Studies

Kilgore Junior College
Kilgore, TX
05-2019

Skills

  • Retail management and sales operations
  • Visual merchandising and brand identity
  • Strategic planning and budgeting
  • Microsoft Office Suite proficiency
  • Leadership development
  • Customer relationship management
  • Market analysis

References

References available upon request.

Timeline

Executive Team Lead Specialty Sales

Target
01.2024 - Current

Executive Team Lead Service & Engagement

Target
06.2021 - 01.2024

On Duty Manager

Tiff's Treats
05.2020 - 05.2021

Bachelor of Science - Consumer Experience Management

University of North Texas

Associate of Arts - General Studies

Kilgore Junior College

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