Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Websites
Timeline
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Lauren Chervinski

Lauren Chervinski

West Palm Beach,FL

Work Preference

Work Type

Full Time

Location Preference

Remote

Important To Me

Career advancementCompany CultureWork from home option

Summary

Strategic, data-driven digital marketing leader with deep expertise in SEO, paid media, and analytics, and a rare background as a former Registered Psychiatric Nurse. I lead full-funnel growth initiatives that combine technical precision with a human-centered understanding of behavior, trust, and decision-making.


With 5+ years of hands-on marketing experience across healthcare, education, tourism, and service-based businesses, I specialize in building scalable acquisition systems through multiple channels, translating data into clear strategy, and owning performance end-to-end. My clinical background informs how I approach growth: ethically, analytically, and with a deep respect for the real people behind the metrics.


Known for wearing multiple hats without losing focus, I thrive in fast-paced environments where strategy, execution, and impact matter equally.

Overview

7
7
years of professional experience

Work History

Co-Owner, Marketing & Operations

Coastal Air Systems Marine, Remote
West Palm Beach, FL
09.2024 - Current
  • Own end-to-end marketing and operational strategy for an owner-operated yacht repair business, spanning SEO, paid media, social media, invoicing, and internal systems.
  • Oversee brand positioning and customer experience across digital and offline touchpoints, ensuring consistency and professionalism as the business scales.

Senior Digital Marketing Specialist

Kanopi Studios, Remote
06.2023 - Current
  • Conducted technical SEO & content audits and developed tailored strategies for clients in home services, post-secondary education, healthcare, nonprofits, and more.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Designed paid client ads for use on diverse social media platforms.

Senior Digital Marketing Specialist

Another Blank Page, Remote
02.2023 - Current
  • Partnered with development teams to deliver full-service SEO execution, ensuring sites were both visually appealing and search-optimized.
  • Spearheaded content optimization and technical enhancements for ongoing site performance improvements.
  • Supported a variety of industries with tailored recommendations for on-site and technical SEO, including many startups.

Owner, SEO Consultant

Searches Everywhere, Remote
06.2022 - Current
  • Consulted with small and mid-sized businesses on SEO strategy, paid media, analytics tracking, and performance measurement.
  • Led all aspects of SEO implementation, from keyword research to reporting and optimization with a special focus on social search & LLM-optimizations.

Senior SEO & SEM Specialist

Wasserman, Remote
06.2022 - Current
  • Provided SEO & SEM strategy and management services for local and global clients across diverse industries from tourism to medical devices.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.

Senior Digital Marketing Specialist

Protege Marketing Collective, Remote
11.2021 - Current
  • Lead SEO strategist and paid media consultant, worked with clients across a variety of industries (e-commerce, tourism, post-secondary education, and more).
  • Delivered integrated marketing strategy, including SEO (Google/Bing), paid SEM/social, and analytics tracking.
  • Managed in-platform analytics and Google Analytics to monitor KPIs and campaign effectiveness.
  • Managed digital campaigns from initial concept through final implementation and live monitoring.

Psychiatric Registered Nurse

Fraser Health Authority, Royal Columbian Hospital
10.2018 - 11.2021
  • Conducted comprehensive psychiatric assessments and risk evaluations for patients presenting in emergency and high-acuity mental health settings, informing treatment decisions and care pathways.
  • Collaborated cross-functionally with psychiatrists, emergency physicians, social workers, and law enforcement to coordinate care in time-sensitive, high-stakes situations.
  • Supported the clinical redevelopment of a new Mental Health & Wellness Centre, advising on patient safety, workflow design, and equipment selection from a frontline clinical perspective.
  • Helped design and implement a new staff training and orientation program, onboarding 150+ new and existing employees over a three-week period.

Education

Bachelor of Science - Psychiatric Nursing

Brandon University
Winnipeg
05.2016

High School Diploma -

Dakota Collegiate
Winnipeg, MB

Skills

  • Multichannel marketing
  • Pay-per-click advertising
  • Entrepreneurial work ethic
  • Search engine optimization
  • AI & LLM optimization
  • Google Analytics 4
  • Google Search Console
  • Looker Studio
  • Hubspot
  • SEMrush & Ahrefs
  • Project Management

Accomplishments

  • Led the design and delivery of staff training and onboarding for 150+ team members at a newly launched Mental Health & Wellness Centre.
  • Built and scaled a personal social media presence to 21,000 followers in 4.5 months through rapid experimentation, performance analysis, and content optimization.
  • Drove a 10× improvement in lead efficiency for a medical device client by optimizing their Healthcare Provider (B2B) campaign strategy.
  • Brought in to lead organic recovery following a failed site migration, rebuilding search visibility from 1,857 to 21,000+ keywords over two years.

Languages

English
Native or Bilingual

Timeline

Co-Owner, Marketing & Operations

Coastal Air Systems Marine, Remote
09.2024 - Current

Senior Digital Marketing Specialist

Kanopi Studios, Remote
06.2023 - Current

Senior Digital Marketing Specialist

Another Blank Page, Remote
02.2023 - Current

Owner, SEO Consultant

Searches Everywhere, Remote
06.2022 - Current

Senior SEO & SEM Specialist

Wasserman, Remote
06.2022 - Current

Senior Digital Marketing Specialist

Protege Marketing Collective, Remote
11.2021 - Current

Psychiatric Registered Nurse

Fraser Health Authority, Royal Columbian Hospital
10.2018 - 11.2021

Bachelor of Science - Psychiatric Nursing

Brandon University

High School Diploma -

Dakota Collegiate