Adobe Creative Suite
Hi, I’m
Lauren Colbert
Yorktown,VA
Each small task of everyday life is part of the total harmony of the universe.
Saint Thérèse de Lisieux
Summary
Dynamic Marketing Professional and Public Relations Specialist with 20+ years of experience in driving audience engagement, brand strategy, and operational efficiency. Skilled in project management, web development, and graphic design, with a strong focus on creating impactful marketing campaigns online and fostering customer loyalty through strategic communication.
Overview
26
years of professional experience
1
Certification
Work History
Barrel-ArtNewport News, Virginia
e-commerce Marketer
03.2024 - 04.2024
Job overview
- Excellent communication skills, both verbal and written.
- Conducted keyword research and analysis, ensuring optimal targeting for organic search rankings.
- Coordinated promotional efforts across multiple channels for successful product launches or special events promotions.
- Monitored and optimized advertising campaigns using Google, Instagram, and Facebook.
- Identified growth opportunities and developed initiatives to increase market share.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
YORK COUNTY PUBLIC SCHOOLS
PR Liaison for Tabb High School
07.2023 - 03.2024
Job overview
- Promoted positive public relations by publishing weekly newsletters, engaging with individuals on social media, and updating school website to ensure accurate information
- Managed marketing initiatives by developing graphic designs for events, photographing school activities, and analyzing marketing trends to boost engagement
- Utilized social media platforms (such as Twitter, Facebook) to engage with followers/fans and drive positive sentiment towards school events
- Established and maintained relationships with staff, sports coaches, and school board to generate positive media coverage
- Improved and created new site using Finalsite.
York County School Division
Instructional Associate for Virtual Learning
02.2021 - 03.2024
Job overview
- In-person classroom management of students on campus while teachers give virtual instruction
- Created student time management organizers, study guides, and tutorials
- Communicated with students, building administration, and teachers of student progress and goals
- Monitor student progress through platforms such as Microsoft Office, Canvas, and Virtual Virginia
- Managed meetings between students and virtual teacher, taking notes to ensure student success.
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Strive Accounting and Tax Services
Administrative Assistant
12.2019 - 07.2020
Job overview
- Managed and maintained executive calendars, scheduling appointments, and meetings
- Prepared and edited correspondence, reports, payroll, and other documents as needed using Microsoft Quickbooks
- Screened phone calls and emails for executives, providing accurate information or redirecting inquiries to appropriate staff members
- Handled sensitive information with utmost confidentiality while maintaining data integrity at all times
- Responded to inquiries from clients/customers, as primary point of contact, in a timely manner, providing accurate information or directing them to the appropriate department/personnel for assistance.
Trader Joe's
Crew Member/Assistant Manager
08.2007 - 01.2020
Job overview
- Ensure the store is a positive, safe, and fun place to work and shop through training fellow crew members and providing feedback about products
- Use Ceridian Dayforce for timekeeping, scheduling, and budgeting
- Interviewed, processed, trained, and supervised employees to ensure daily duties of the store were complete
- Kept daily ledgers of direct deliveries from warehouse and outside vendors
- Designed and implemented annual community events and fundraiser (on-site) to engage customers, community workers (Newport News EMS, fire, police dept & SPCA), organized volunteers, scheduled and completed store tours for local schools.
- Worked well with teammates and accepted coaching from management team.
- Trained new team members on procedures, customer service, and sales techniques.
- Enhanced team productivity by maintaining a clean and organized workspace for crew members.
Zero's Subs/Jewish Mother/TC Grill
Owner/Operator Manager
05.1998 - 07.2014
Job overview
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
- Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Cultivated a positive work environment, leading to higher employee retention rates and overall job satisfaction.
- Trained and motivated employees to perform daily business functions.
- Overseeing inventory management, reducing waste and maintaining adequate stock levels to meet demand.
- Oversaw the hiring process, selecting highly skilled candidates who contributed significantly to company success.
Education
Grand Canyon UniversityPhoenix, AZ
Associate of Applied Science from Marketing And Advetisement
11.2026
Skills
- Public Relations
- Marketing
- Operations Management
- Customer Service
- Graphic Design
- Project Management
- Audience Engagement
- Web Development
- Interpersonal Communication
- Kronos
- Quickbooks
- Microsoft Word
- Powerpoint
- Excel
- Outlook
- Teams
- Adobe Photoshop
- Illustrator
- Adobe Express
- Acrobat
- Canva
- Wix
- Mail Chimp
- X (Twitter)
- Collaborative relationships
- Goal Setting
- Team Collaboration
Certification
- Drivers License
- Paraprofessional Licensure
Timeline
e-commerce Marketer
Barrel-Art
03.2024 - 04.2024
PR Liaison for Tabb High School
YORK COUNTY PUBLIC SCHOOLS
07.2023 - 03.2024
Instructional Associate for Virtual Learning
York County School Division
02.2021 - 03.2024
Administrative Assistant
Strive Accounting and Tax Services
12.2019 - 07.2020
Crew Member/Assistant Manager
Trader Joe's
08.2007 - 01.2020
Owner/Operator Manager
Zero's Subs/Jewish Mother/TC Grill
05.1998 - 07.2014
Grand Canyon University
Associate of Applied Science from Marketing And Advetisement
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimePart TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceHealthcare benefitsPersonal development programs401k matchCompany CultureSoftware
Microsoft Office
Google Digital Marketing and E-commerce
Mailchimp
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