Lauren Corvasce

• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Worked closely with organizational leadership to guide operational strategy.
• Managed daily operations while overseeing multiple locations to foster increased productivity.
• Established departmental performance goals and provided feedback for underperforming areas.
• Monitored and coordinated workflows to optimize resources.
• Collaborated with senior management to develop and implement marketing initiatives.
• Manage a team of 12 Creative Asset Managers supporting high-quality campaign executions for HBO/Max, Warner Brothers, and Turner (Streaming and Networks)
• Launch the streaming app, Max
• Work across all LOB's and redefine CAM Processes
• Create processes for WBD while transition the business
• Foster professional growth of all CAM's and maintain the supportive culture of the internal team
• Oversee day-to-day client communication and foster account relationships in order to ensure campaigns are completed efficiently and on budget

• Managed a team of 8 Creative Asset Managers supporting high-quality campaign executions for HBO and HBO Max
• Defined and refined process as well as improved efficiency of team processes
• Oversaw day-to-day escalations and troubleshooted creative development and production issues
• Consulted on other LOB's across the agency and help build CAM processes

• Managed a team of 6 Creative Asset Managers supporting high-quality campaign executions for HBO and HBO Max
• Lead client relationships for all aspects of creative – ensuring trust in agency and team
• Established structure & process for collaboration using Microsoft Office tools
• Fostered cross-functional communication and identified swim lanes among a rapidly expanding department/agency
• Collaborated with internal department leads (Strategy, social, adops/martech, activation) to identify process efficiencies & improve cross-training
• Consulted on other LOB's across the agency and help build CAM processes

• Launched the streaming app HBO Max
• Managed and developed a team of 4 Creative Asset Managers to support high-quality campaign execution for HBO Max
• Managed communication and relationships with HBO Max Marketing and Media clients
• Supervised all transactions to ensure that the correct information and files are being routed amongst internal and external teams
• Defined and refined process as well as improved efficiency of team processes
• Addressed concerns with external groups and proposed mutually beneficial solutions
• Trained new hires and provided frequent feedback

• Supervised a team of Project Managers that executed Disney Theatrical and FX media plans
• Monitored campaign deliverables and timelines and conducted a final check on all Specs Documents, Trafficking Sheets, Video Rotations and Screenshot Decks before they are distributed
• Supervised all transactions to ensure that the correct information and files are being routed amongst internal and external teams
• Anticipated production roadblocks and guided the Project Managers towards any course correction
• Managed client relationships and addressed any escalated production issues
• Trained new hires and provide frequent feedback during bi-weekly 1:1 meetings

• Provide day-to-day client execution and data management, including client onboarding training, campaign set-up consultation, data/performance troubleshooting, optimization consultation, and contextual analytics reporting
• Deliver the best-in-market customer service, overall campaign success, and data-driven insights
• Execute and manage all aspects of OpenSlate data-driven YouTube and Facebook campaigns (set up, launch, tracking, optimization, reporting)
• Track all campaigns and provide regular reporting with insightful upsell recommendations to grow the current revenue base
• Trained new hires and provide frequent feedback during bi-weekly 1:1 meetings

• Responsible for the day-to-day program management with resorts including resort on boarding training, program set-up consultation, and program troubleshooting
• Identified potential resorts and followed up on leads from client contacts and office sources

• Created a Revenue Share program with local NJ/NY Fitness centers
• Streamlined and improved processes to produce better work while improving efficiency
• Managed day-to-day activities for select social media campaigns including creating social media editorial copy and editing photo content

• Develop proposals to meet client objectives, while increasing Engagement and Brand Awareness
• Analyze data & results to ensure campaigns were being constantly optimized for success
• Liaise internally with all internal departments (production, ops, media, strategy, etc.) to meet project requirements
• Create post-campaign reports and decks with an in-depth analysis on the performance of each placement and future recommendations

• Responsible for the day-to-day campaign management and leading client meetings and analytics calls
• Collaborate with media vendors to build and execute innovative ideas that align with the clients' goals and objectives
• Streamline and improve processes to produce better work while improving efficiency
• Trained new hires and provide frequent feedback during bi-weekly 1:1 meetings

• Managed day to day post-sales relationships and assisted the Sales team with pre-sales processes for clients within Food & Wine as well as Travel + Leisure, and Departures
• Liaised between client and internal teams (Ad Ops and Sales) to make sure campaigns follow the project timeline and successfully deliver on campaign goals and performance metrics

• Maintain daily and weekly marketing reports, calculating results and providing recommendations to clients about their campaigns
• Maximize revenues through efficient media planning and execution of campaigns
• Administrate day-to-day client tasks through analytical research, planning, and implementation of campaigns