Summary
Overview
Work History
Education
Skills
Timeline
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Lauren Daniels

Summary

Writer with over 10 years of experience, including 4 years in an editorial role. Expertise in developing SEO-optimized content and effective editorial strategies across various platforms under tight deadlines. Proven track record in writing engaging B2B and B2C content, aligned with strategic goals.

Overview

24
24
years of professional experience

Work History

EDITOR

Dallas Observer
04.2021 - Current
  • Develop and oversee coverage for the Observer's food vertical.
  • Assign and edit at least 10 articles per week, and write four original stories, covering breaking news, reported features, and SEO-driven evergreen content.
  • Curate citywide dining guides and signature annual features, such as the Top 100 Restaurants, Bars, and Best of Dallas.
  • Manage staff writers and freelance contributors while staying on budget.
  • Optimize digital presence to grow organic traffic and user engagement through AI- and SEO-optimized strategies.
  • Collaborate with the art, photography, social media, and marketing teams.
  • Connect national trends to local issues, and surface underreported stories with original reporting and sourcing.
  • Uphold rigorous journalistic ethics and editorial standards.
  • Work with public relations firms for story development.

FREELANCE: MARKETING, CONTENT & PR

Various Companies
05.2018 - 04.2021
  • Optimized website content for several companies, including DigiGone, St. Stephen Presbyterian Church, and educational websites.
  • Developed compelling copy for email campaigns and promotional materials.
  • Managed back-end operations of websites, reconfiguring outdated material into SEO-friendly formats.
  • Provided compelling content for high-tech company, DigiGone, clarifying complex technical topics for industry professionals.
  • Led a six-month public relations campaign for Carry the Load, achieving more than 250 media placements nationwide.
  • Worked as a freelance journalist for the Dallas Observer, covering diverse topics including the pandemic, elections, culture, travel, and food.

ESL-ENGLISH TEACHER

Dallas and Arlington ISD
08.2013 - 05.2018
  • Taught kindergarten through eighth grades.

FREELANCE JOURNALIST

Dallas Observer
04.2011 - 08.2013
  • Started freelance writing for the Dallas Observer, providing two articles a day covering the restaurant industry in Dallas.

MARKETING COORDINATOR

Pier 1 Imports
06.2001 - 04.2005
  • Developed and managed direct marketing campaigns for the Pier 1 credit card.
  • Worked with multiple departments, including art, IT, and store management, to deliver effective campaigns.

Education

Spanish Degree -

University of Texas Arlington

Marketing Degree -

University of North Texas

Skills

  • Adobe Lightroom
  • AI optimization
  • AP style journalism
  • Social media strategy
  • Copywriting and editing
  • Digital publishing platforms
  • Content optimization
  • SEO strategy

Timeline

EDITOR

Dallas Observer
04.2021 - Current

FREELANCE: MARKETING, CONTENT & PR

Various Companies
05.2018 - 04.2021

ESL-ENGLISH TEACHER

Dallas and Arlington ISD
08.2013 - 05.2018

FREELANCE JOURNALIST

Dallas Observer
04.2011 - 08.2013

MARKETING COORDINATOR

Pier 1 Imports
06.2001 - 04.2005

Spanish Degree -

University of Texas Arlington

Marketing Degree -

University of North Texas

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