Summary
Skills
Overview
Work History
BusinessAnalyst
Lauren Davidson

Lauren Davidson

Minden,LA

Summary

Creative and innovative marketing professional with over 10 years of expertise. Knowledgeable in a variety of areas including email campaigns, public relations, social media, and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations. Demonstrated ability to increase brand visibility and market share. Possesses excellent communication and customer service skills.

Skills

  • Campaign Development
  • Communications Management
  • Key Decision Making
  • Project Management
  • Staff Management
  • Media Relations
  • Market Planning and Execution
  • Project Planning
  • Communications Expertise
  • Digital Marketing
  • SEO and Analytics
  • Brand Positioning

Overview

10
10
years of professional experience

Work History

Communications and Marketing Manager

Project MFG
06.2021 - Current
  • Managed production of the Clash of Trades web series
  • Increased viewership with marketing campaigns by double with continued growth increase of over 50%
  • Developed outreach strategies for recruitment
  • Developed communications strategies to drive forward progress in public relations.
  • Built and maintained relationships with key clinicians, spokespeople, advocates, and leaders.
  • Analyzed market data to inform strategic decisions.
  • Managed media coordination and outreach.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.
  • Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
  • Created and managed social media campaigns to increase brand engagement.
  • Revamped online and print materials in collaboration with graphic designers, photographers, and printers.
  • Coached executives on key talking points and communication strategies for different audiences.
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining a cohesive organizational strategy.
  • Prepared cross-platform social media promotions, capitalizing on the strengths of each site to effectively reach target audiences.
  • Created fresh, attractive designs with crisp graphics and engaging copy.

Marketing Director

Carroway
01.2021 - 06.2021
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Led a sales team of 10 members to grow their numbers each quarter.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Created and managed social media campaigns to increase brand engagement.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Devised content strategy to effectively engage target audiences.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Account Executive

Romph And Pou Agency
03.2020 - 12.2020
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Resolved issues promptly to drive satisfaction and enhance customer service.
  • Collaborated with internal teams to develop account strategy.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Marketing Coordinator

Minden Medical Center
09.2018 - 03.2020
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

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Lauren Davidson