Lauren Day
Grand Rapids,MI
Summary
To leverage my expertise in digital marketing and category management to drive growth and maximize revenue for a dynamic organization. I aspire to lead cross-functional teams, optimize product portfolios, and implement data-driven strategies that enhance the customer experience and contribute to the company's success in the digital marketplace.
Overview
5
5
years of professional experience
Work History
Digital Category Specialist
Meijer
04.2023 - Current
- Collaborates with Merchandising, Marketing, ITS, Store Partners and Vendors to establish digital category and product standards, ensuring efficient content delivery and maintenance across Meijer digital properties.
- Responsible for defining the digital product experience and end-state product strategy for assigned categories across all digital channels, including regulatory compliance, category experience and ‘digital shelf’ (taxonomy, way-finding, search, product images, messaging, and attributes). Responsible for managing multiple million dollar categories.
- Collaborates with other key marketing areas to align product and commerce strategy with content strategy, planning and campaigns. Work closely with the media team to optimize content for internal and external SEO/SEM.
Digital Category Specialist
Meijer, Household Essentials
04.2021 - 04.2023
- Conducted A/B tests and used those insights to improve website layout, navigation, and product presentation. Test A resulted in a 2,400% increase in revenue vs the old experience (test B).
- Mentored three Digital Merchandizers, designed training programs, created training materials and classes.
- Certified trainer for basic excel and excel functions and formulas.
Business Analyst
OTC
11.2018 - 04.2021
- Collaborated with buyers to provide analysis on advertising, digital and visual strategy, as well as past, current and future trends.
- Developed strong collaborative relationships with 110 vendors, established an open line of communication for problem solving and partnering to utilize creative methods of securing inventory.
- Identified and resolved issues and concerns that may have significant impact on the business or interrupt product flow while responding to competitive market or store issues appropriately.
- Produced and presented various promotional reports, including: Ad Variance reports, promotional ROI, Ad effectiveness review, and Neilson reporting and analysis, to multiple levels of leadership with confidence and clarity.
Education
Bachelor of Art - Marketing
Michigan State University
East Lansing, MI05.2018
Skills
- Category Growth and Management
- Omni-Channel Marketing Strategies
- Search Engine Optimization
- User Experience
- Project Management
- Agile Methodologies
- New Product / Process Launch
Systems
Adobe
MicroStrategy
Power BI
Microsoft Suites
Figma
Azure Dev Ops
Constructor
Fullstory
Dunnhumby
Timeline
Digital Category Specialist
Meijer
04.2023 - Current
Digital Category Specialist
Meijer, Household Essentials
04.2021 - 04.2023
Business Analyst
OTC
11.2018 - 04.2021
Bachelor of Art - Marketing
Michigan State University
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