Lauren DeFrancisco
Irving
Summary
Detail-oriented business professional aiming to leverage my experience and proven knowledge of sales, account management, business development, client retention, and growth. Thrives in ambiguous environments and confident in my decision-making ability. Described as hard-working, flexible, and a team player.
Overview
6
6
years of professional experience
Work History
Enterprise Solutions Advisor
ExponentHR
11.2021 - 03.2025
- Fostered and maintained strong client and partner relationships, resulting in lead generation
- Utilized and leveraged ExponentHR's inbound and outbound pipeline to pinpoint proactive buyers who exhibited business requirements that aligned with our optimal solutions
- Successfully surpassed set sales targets
- Strategized a defined approach to engage potential clients and finalize deals
- Converted complex technical details into a clear, engaging presentations for the target audience
- Turned operational challenges into opportunities by identifying problems and potential gains
- Collaborated with Customer Support, Marketing, and Alliance teams to present solutions to potential clients
Account Manager - Project Coordinator
IRIO
09.2020 - 11.2021
- Developed and maintained close relationships with accounts, leading to opportunities to up-sell IRIO products and sign additional agreements
- Engaged with clients and worked collaboratively with leadership to exceed role expectations
- Worked closely with Business Development team to ensure all client deliverables were met and delivered in a timely manner
- Worked with Accounting to hold monthly audits of our CRM and accounting systems to ensure all information was reported correctly
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs
Account Executive
IRIO
05.2020 - 09.2020
- Exceeded prospecting activity expectations
- Secured prospective client appointments via participation in targeted emails, calling and other selling strategies
- Prepared for client appointments by executing client research, tailoring sales material, leveraging available resources, and demoing our platform
- Customized product solutions to increase customer satisfaction
- Built long-term trusting relationships with internal and external clients
Marketing Associate
Conexus SG
06.2019 - 03.2020
- Organized and executed sales and marketing strategies while working directly with the Managing Director and Director of Client Success
- Coordinated and supervised weekly networking events with C-level executives in multiple industries
- Managed and executed all social media marketing
- Developed client business profiles using Microsoft Dynamics CRM
- Generated leads through LinkedIn and outside sales efforts
- Assisted the management team with the creation of proposals and group presentations
Education
Bachelor of Business Administration - Marketing
TEXAS TECH UNIVERSITY
Lubbock, TX05.2019
Skills
- Account Management/Client Success
- Sales Prospecting/Lead Generation
- Sales Operations
- Client Engagement
- Relationship Building
- Experiential Marketing
- CRM Proficiency
- Microsoft Dynamics
- Salesforce
- Outreach
- PMS
- Microsoft Office
Timeline
Enterprise Solutions Advisor
ExponentHR
11.2021 - 03.2025
Account Manager - Project Coordinator
IRIO
09.2020 - 11.2021
Account Executive
IRIO
05.2020 - 09.2020
Marketing Associate
Conexus SG
06.2019 - 03.2020
Bachelor of Business Administration - Marketing
TEXAS TECH UNIVERSITY
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