Lauren Deister
Castle Pines,CO
Summary
Experienced Regional Business Manager with a strong focus on operational efficiency and strategic growth. Skilled in leadership, strategic planning, and driving business success through collaboration and execution. Proven track record of growing sales across multiple brands while cultivating and excelling in supplier and distributor relationships in dynamic environments
Overview
17
17
years of professional experience
Work History
Regional Business Manager
CounterMeasures Corp
02.2024 - Current
- Leading and managing the West Coast team in the Beverage Industry across three states, ensuring alignment with organizational goals and achieving regional targets.
- Successfully managing a portfolio of 40 supplier partners, including premium tequila, ready-to-drink (RTD) beverages, craft beers, canned cocktails, and other product categories
- Leading a network of 40 supplier partners to establish goals and targets for each sales representative under my supervision. Coordinated and scheduled in-person meetings with both distributors and suppliers to ensure alignment and consistently exceed monthly targets.
- Secured new business opportunities across on-premise and off-premise channels while effectively growing existing accounts and fostering strong relationships with distributors and suppliers
- Leveraged VIP, SRS, IDIG, Karma, and Power BI daily to monitor sales performance, ensuring alignment with targets and driving progress toward exceeding goals. Managed weekly recaps and expectations by providing detailed updates every Monday by 10 AM to supplier partners, distributor representatives, and brand management, outlining activities and ensuring alignment and goal fulfillment
- Managed the entire sales team’s monthly budgets and established annual budgets for each territory, ensuring financial alignment with organizational goals.
- Scheduled and coordinated work-withs across multiple distributors while managing supplier ride-alongs. Organized successful crew drives and market blitzes to enhance sales performance and market presence
- Delivered impactful presentations at industry events, showcasing company offerings while strengthening professional networks.
- Led regular team meetings to review performance metrics, discuss challenges, share best practices, and celebrate successes.
Outside Sales Representative
CounterMeasures Corp
05.2022 - 02.2024
- Working along side multiple suppliers to achieve, exceed and maintain expected sales goals month to month
- Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory.
- Established new accounts through cold calling and personal visits to potential customers.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Addressed each customers' needs and wants to recommend suitable product options.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
Account Executive
Access Partners
10.2014 - Current
- Responsible for targeting decision making executives while carefully developing strong levels of credibility and trust to efficiently keep track of current sales as well as driving and increase in sales year over year
- Hosts district meetings monthly with District sales managers and Sales Reps to keep relationships strong and to educate sales representatives on different products to ensure their confidence while in field selling
- Calls on large distribution centers as well as Large Leverage Operators, including anything from chain accounts to Large Hospitals, promoting and selling existing and new clients on consistent release of new products, while maintaining growth on all current items in stock
- Organizes plans daily, quarterly and yearly to effectively go to market to assure growth in sales and meeting budgeted goals
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships
- Manages budget provided by 45 clients on monthly goals that need to be met and exceeded
- Established and implemented strategies on how to break through in different areas any market to create interest with customers who may not be aware of certain products and services
- Creatively approaches difficult situations to gain new customers, earning several awards and recognition for these strategies
- Stayed up-to-date on emerging industry and product standards and trends to revitalize accounts
- Leveraged CRM to collect, organize and manage sales data and customer information
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships
End User Specialist
Access Partners
01.2014 - 01.2016
- Actively cold and warm called potential clients daily to promote products to hit and exceed monthly sales goals
- Organized, attended, and set up all trade show events to showcase new products along with educating sales reps and new customers on all product lines, while networking with industry contacts
- Built partnerships with large and small businesses creating long lasting relationships
- Planned and organized routes daily within territory to maximize efficiency and time in the field
Regional Window Display Artist
ZARA INTERNATIONAL
10.2011 - 01.2014
- Responsible for designing and physically creating store front displays across the country to increase sales goals and company profitability in the region
- Express creativity while maintaining the company's directive to meet all standards with effective results
- Maintained a high level of product knowledge, always educating myself and learning in order to proficiently execute the needs of the store ensuring a high sale performance
- Inspired guests to discover solutions through compelling visual merchandising.
Visual Manager
ZARA INTERNATIONAL
01.2010 - 01.2013
- Compiled sales reports, studying and learning how to properly and effectively increase sales based on consumer trends
- Responsible for planning and receiving twice weekly shipments, making informed decisions based on studying sales numbers
- Managed a team of the highest profile store on the West Coast
- Managed analytical reports to identify and track sales activities and customer trends.
- Coordinated with merchandising department to support release and product allocation dates.
Guest Services Ambassador
ST. REGIS RESORT
04.2008 - 05.2011
- Provided exemplary customer service always and assisted in maintaining Forbes Five Star and AAA Five Diamond Service Standards
- Established an improved training program for new staff members to help facilitate their success
- Was educated in brand marketing through Building World Class Brands
Skills
- Possess sound organizational skills, excels in client acquisition and retention
- Enthusiastic self-starter who can boost productivity, foster efficiency and ensure integrity
- Motivated team player, promotes environment of inclusion
- Creative, detail oriented, articulate and thrives under pressure
- Focused skills in operational excellence, business expectations and relationship building
- Proficient in strategic planning and sales strategies
- Relationship building and management
- Strategic selling
- Sales target monitoring
Timeline
Regional Business Manager
CounterMeasures Corp
02.2024 - Current
Outside Sales Representative
CounterMeasures Corp
05.2022 - 02.2024
Account Executive
Access Partners
10.2014 - Current
End User Specialist
Access Partners
01.2014 - 01.2016
Regional Window Display Artist
ZARA INTERNATIONAL
10.2011 - 01.2014
Visual Manager
ZARA INTERNATIONAL
01.2010 - 01.2013
Guest Services Ambassador
ST. REGIS RESORT
04.2008 - 05.2011
Similar Profiles
Kartina MooreKartina Moore
Quality Technician at Kilgore CountermeasuresQuality Technician at Kilgore Countermeasures
Drew HollandDrew Holland
Quality Assurance Supervisor /Quality Assurance Representative at Helicopter Mine Countermeasures Squadron 15Quality Assurance Supervisor /Quality Assurance Representative at Helicopter Mine Countermeasures Squadron 15
Oralia ReyesOralia Reyes
Business Manager at Fair Trucking Corp/Famrey Trucking CorpBusiness Manager at Fair Trucking Corp/Famrey Trucking Corp