Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Lauren Dennison

1338 Linden Creek Drive Milford,OH

Summary

I am a dynamic and results-driven senior marketing professional with a proven track record in demand generation and inbound lead strategies. I have thirteen years of experience leading teams and delivering compelling integrated marketing campaigns that increase awareness, drive leads and grow company revenue. I am passionate about building teams, solving complex company challenges and digital transformation.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Senior Manager, Digital Marketing

Paycor
Norwood, OH, Ohio
11.2017 - Current
  • Creative and Strategic Thinker: Responsible for hitting and exceeding aggressive 30+% YoY growth goals, during tenure at Paycor.
  • Growth Leader: Sets the vision & strategy across paid, earned and owned properties, managing a 18MM annual budget, delivering a 3.3x return on investment helping our company scale, and go public (July 21).
  • Passionate Tester: Started Paycor's testing program and culture, driving website conversion from 2% to 12%, exceeding a SAAS industry gold standard.
  • Collaborative: Works cross-functionally with Marketing & Sales leaders to define strategies, execute campaigns, and train the sales team on the best outreach and follow up of campaigns.
  • Team champion: Manages a team of highly skilled professionals to hit company goals, while encouraging and rewarding individual growth.
  • Attribution & Measurement Focused: Responsible for creating and hitting KLI and KPI growth goals for Digital Sales and Digital Marketing efforts.
  • Marketing Technology Specialist: Developed, implemented, and maintained marketing technology to ensure integrations with sales and marketing workflows, reporting needs, and data transformation.

Senior Digital Marketing Strategist

American Modern Insurance
Amelia, OH
12.2016 - 10.2017
  • Assessed, analyzed and optimized the company’s digital landscape while identifying, researching and anticipating emerging technologies.
  • Aligned and implemented all marketing initiatives to a single vision that supports the company, brand and CX strategy.
  • Standardized digital reporting and data analytics, driving company results.
  • Led key initiatives on the CRM implementation team and the CX team identifying over 280k in cost savings.

Director of Marketing & Communications

Mayerson Jcc
Cincinnati, OH
06.2011 - 12.2016
  • Managed a team of 6 creatives and 2 interns/year to produce successful, strategic, and engaging advertising for a company with over 20 business units and a 10M operating budget.
  • Defined and developed digital marketing strategy and goals for email marketing, SEO, SEM, PPC advertising, social media campaigns, and content marketing to drive event attendance, membership, and reach sales goals.
  • Performed research and analyses of data to inform best decision-making practices to highlight unique market opportunities and competitor analyses.
  • Launched a successful new brand and implemented brand trainings for the board, staff, partners, and rolled out to the public.
  • Served on the Executive Committee and was instrumental in creating and implementing our 3-year strategic plan.

Marketing Operations Manager

FanMail Music Marketing
Newport, KY
01.2010 - 05.2011
  • Broad experience in one-to-one digital marketing solutions and strategies for the music, entertainment and sports verticals.
  • Very knowledgeable in email marketing, social best practices and lifestyle campaigns that drive conversion, retention, growth and brand advocacy for 30 clients.
  • Launched and implemented Salesforce CRM for the sales team and a community help desk, which increased response times and satisfaction for customers.

Education

Bachelor of Arts - Marketing

Northern Kentucky University
Highland Heights, KY
2009

Graduate Certificate - Digital Marketing

Cornell University
Ithaca, NY
2017

Skills

  • Inbound Lead Generation
  • Marketing & Business Strategy
  • Strategic Planning
  • Digital Marketing
  • ABM Programs
  • Social media strategy
  • Conversion Rate Optimization
  • Search Marketing (SEO & SEM)
  • Email Marketing
  • Attribution & Measurement
  • CRM & Martech Strategy
  • Baking a mean cookie

Certification

  • Google Certified - Adwords & Analytics
  • WE Lead Class 9 Graduate, Cincinnati Regional Chamber
  • Class 1 Graduate, Jewish Non-Profit Leadership Institute
  • FY21 Culture Award Winner: Think Big, Dream Big
  • FY21 Culture Award Winner: Highest Grossing Campaign
  • FY23 Company Culture Award Winner: Think Big, Dream Big

Timeline

Senior Manager, Digital Marketing

Paycor
11.2017 - Current

Senior Digital Marketing Strategist

American Modern Insurance
12.2016 - 10.2017

Director of Marketing & Communications

Mayerson Jcc
06.2011 - 12.2016

Marketing Operations Manager

FanMail Music Marketing
01.2010 - 05.2011

Bachelor of Arts - Marketing

Northern Kentucky University

Graduate Certificate - Digital Marketing

Cornell University

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Lauren Dennison