Summary
Overview
Work History
Education
Skills
Websites
Media Features
Timeline
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LAUREN DIENER

New York City

Summary

Creative and results-driven Senior Social Media Manager with a proven record of scaling engagement, growing audiences, and producing viral, award-winning content. Known for crafting attention-grabbing content that performs across platforms. Named in Ad Age's "8 Social Media Teams to Watch" and a two-time Shorty Award winner. Strong background in influencer partnerships, storytelling, and data-backed performance strategy.

Overview

4
4
years of professional experience

Work History

Senior Social Media Manager

Genexa
02.2025 - Current
  • Strategically rebuilt and grew Genexa’s organic social presence across Instagram and TikTok
  • Increased average post views by +421% (from 6K to 33K), post likes by +257%, and overall post interactions by +182% within the first 4 months
  • Grew Instagram follower count by +57K, a +69% increase over the previous base
  • Drove a +1600% increase in monthly views compared to the same period last year, totaling over 2M organic views from March to June 2025
  • Doubled Instagram engagement rate and achieved a 10x increase in TikTok engagement rate
  • Built and implemented a content calendar that balances performance-driven content with brand storytelling, while navigating shifting team priorities and external creative input

Social Media Manager

BARK
10.2021 - 01.2025
  • Grew BARK TikTok by 170K followers; content received 7M+ likes and an 8% engagement rate.
  • Managed all social channels across brands with a combined audience of 8M+.
  • Increased BarkBox Instagram by 60K followers and generated 10M+ shares in one year.
  • Launched BARK Air's Instagram, reaching 166K followers and 11M impressions.
  • Led influencer campaigns that reached 1M+ views.
  • Award-Winning Campaigns:
  • BARK Air: First-of-its-Kind Travel for Dogs (Shorty Award, 2024)
  • National Dog Day Tattoo Giveaway (Shorty Award, 2023)

Education

Bachelor of Arts - Art History

SUNY New Paltz
New Paltz, NY
05-2020

Skills

  • Content creation
  • Adobe Creative Suite (Photoshop, InDesign)
  • CapCut
  • Canva
  • Premiere Pro
  • Social media management
  • Sprout
  • Sprinklr
  • Hootsuite
  • Platform expertise
  • Instagram
  • TikTok
  • Facebook
  • Pinterest
  • LinkedIn
  • Data analytics & reporting
  • Project management (Mondaycom)
  • Contest & giveaway platforms
  • Viral Sweep
  • E-commerce & web design
  • Shopify

Websites

Media Features

  • AdAge: 8 Social Teams to Watch
  • Shorty Awards: BARK Air
  • Shorty Awards: Tattoo Campaign
  • Vulture: When Brands Got Horny

Timeline

Senior Social Media Manager

Genexa
02.2025 - Current

Social Media Manager

BARK
10.2021 - 01.2025

Bachelor of Arts - Art History

SUNY New Paltz

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