Lauren Duffy
Bayville,NY
Summary
Theater promotion expert skilled in client and talent relations, specializing in Broadway and Off-Broadway productions. Excellent track record of securing national media and discovering new and unique leads to maximize public recognition. In the past year, was responsible for executing publicity campaigns for Appropriate, Kimberly Akimbo, Mother Play, Spamalot, Wicked's 20th Anniversary and more.
Overview
6
6
years of professional experience
Work History
ACCOUNT MANAGER
Polk & Company
08.2018 - Current
- Fostered active relationships with members of media across a variety of coverage areas, securing features with The New York Times, CBS Sunday Morning, Vogue and more
- Devised press and awards season campaigns that integrated clients' digital and advertising strategies to maximize marketplace exposure, which successfully led to 10 Tony Award wins including Best Musical
- Drafted and presented weekly press status updates in high-level strategy meetings with producing, advertising, marketing, sales, and social media teams
- Managed crisis communications efforts, mitigating potential negative press and maintaining positive brand reputation
- Produced and executed large scale press junkets, performance events and opening nights for media
- Enhanced team productivity by implementing efficient workflow processes and setting clear performance expectations
- Collaborated with cross-functional teams to ensure cohesive messaging and branding across all communication channels
EVENT COORDINATION ASSOCIATE
Broadway Across America Travel
05.2018 - 08.2018
- Developed and organized international and domestic excursions for Broadway Across America subscribers
- Coordinated exclusive Q&A events with Broadway performers
- Managed Broadway Across America Travel's social media accounts and curated content to expand its following.
Education
BACHELOR OF FINE ARTS - Public Relations
Long Island University
Greenvale, NY05.2018
ASSOCIATE IN ARTS - Liberal Arts and Sciences
Nassau Community College
Garden City, NY08.2012
Skills
- Media Relations Expertise
- Lead Generation
- Event Planning
- Leadership Experience
- Time Management
- Client Relations
- Strategic Planning
- Promotional Campaigns
- Teamwork and Collaboration
- Organizational Strategies
- Attention to Detail
- Google Drive/Microsoft Office
- Social Media Platforms
- Wix
Additional Information
For samples of my work and examples of press secured, please visit this link.
https://www.dropbox.com/scl/fo/s6a2hzvoe3piuq7vyhs7h/h?rlkey=f5h319lghljua7mv206jbdxog&st=hnsmv4nz&dl=0
Timeline
ACCOUNT MANAGER
Polk & Company
08.2018 - Current
EVENT COORDINATION ASSOCIATE
Broadway Across America Travel
05.2018 - 08.2018
BACHELOR OF FINE ARTS - Public Relations
Long Island University
ASSOCIATE IN ARTS - Liberal Arts and Sciences
Nassau Community College