Lauren Dutkiewicz
Media Project Manager
Lansing,MI
Summary
Results-oriented Senior Marketing Professional with over a decade of experience in media planning, digital marketing, and brand development. Strategic thinker who excels in end-to-end media planning and cross-functional project management. Proven track record in developing comprehensive media strategies, managing digital campaigns, and driving measurable results across multiple channels. Expert in social media organic and paid advertising, digital marketing tools, and healthcare and SaaS industry marketing initiatives.
Overview
11
11
years of professional experience
2011
2011
years of post-secondary education
5
5
Certifications
Work History
Media Project Manager
Health Alliance Plan (HAP) (Contract)
07.2024 - Current
- Developed and executed the media strategy for HAP’s 2024 Annual Enrollment Period, ensuring comprehensive coverage across channels and effective performance monitoring.
- Independently created the 2025 Open Enrollment media strategy for DSNP (Dual-Eligible Special Needs Plans), Medicare Advantage, and HAP brand campaigns, managing the strategy and execution for organic and paid social media, as well as other paid media channels.
- Led paid media initiatives across print, billboard, television, paid social media, paid search, and paid display, ensuring cohesive messaging and maximizing campaign reach.
- Supported the Media team by providing input on both social media and digital strategies, jumping into social media planning, and maintaining seamless cross-functional collaboration.
- Collaborated directly with the Digital Strategist Manager and Project Managers to optimize media performance and maintain project momentum.
Marketing & Development Manager
Louie's Legacy Animal Rescue
06.2021 - 07.2024
- Drive the Louie's Legacy brand guidelines across various outlets and platforms, including social media, website, email communications, public relations, and corporate partnerships
- Lead the strategy, design, and implementation of effective marketing strategies, including website oversight and CRM utilization (fundraising, reporting, etc.)
- Grow the social media footprint, analyze data trends, and engage influencers, increasing Facebook and Instagram followers by 30% within a year
- Plan and execute successful events, including fundraisers and community outreach, resulting in a 25% increase in attendance and a boost in event-generated donations
- Achieve revenue goals through targeted communication and segmentation in CRM, securing over 135 recurring donors
- Identify, solicit, and cultivate relationships with prospective donors, advancing them to new giving levels and strengthening relationships with personalized communications and gift acknowledgments
- Maintain funding calendars, track, and prepare grant reports ensuring timely submissions
- Leverage the CRM database to document activity and enhance fundraising performance
Marketing Specialist
MatchRx
09.2020 - 06.2021
- Utilized Hootsuite to create and maintain a social media calendar, resulting in a 35% increase in followers across Facebook, Instagram, Twitter, and LinkedIn
- Led the reporting and analytics of marketing KPIs through Hootsuite, sharing monthly reports with leadership that analyzed content engagement and improved overall engagement rates by 25%
- Wrote original copy for all marketing campaigns, including direct mailers, email, social media, and newsletters, boosting email open rates by 20%
- Developed and executed a content strategy that increased blog traffic by 40% and enhanced SEO performance
- Coordinated cross-functional teams to launch a multi-channel marketing campaign, resulting in a 15% increase in lead generation
- Managed influencer partnerships that led to a 50% increase in brand mentions and a 10% increase in sales
Marketing Specialist
Nuspire
08.2018 - 09.2020
- Successfully completed a 3-day HubSpot certification course and served as the company's HubSpot SME for marketing and sales, increasing lead conversion rates by 25%
- Led the reporting and analytics of the marketing team's KPIs through HubSpot, creating weekly reports to analyze content engagement, resulting in a 30% improvement in campaign performance
- Developed a webinar and podcast program for virtual events, vetting platforms that integrated with HubSpot for optimal reporting, boosting webinar attendance by 40%
- Created social media posts and utilized HubSpot to monitor interest-based reviews and engagement, achieving a 20% increase in social media interactions
Media Buyer/CRM Planner
Lake Michigan Credit Union
04.2014 - 08.2018
- Partnered with the Senior VP of Marketing to formulate a $1.5M marketing and media budget, ensuring strategic allocation of resources
- Developed and managed a comprehensive media plan for Michigan's largest credit union, leveraging multiple channels such as direct mail, outdoor, email, SEM, social media, and radio to enhance membership and product/service penetration across 39 branches in Michigan and Florida
- Presented and executed detailed media plans for the launch of 6 new branches, including 5 in southeast Michigan and the credit union's inaugural branch in Florida
- Negotiated annual contracts with vendors across print, radio, broadcast, outdoor, and online media, optimizing cost efficiency and media reach
- Utilized Microsoft Dynamics to develop a dashboard displaying new member growth and share of wallet expansion, which was presented at board meetings to highlight the ROI of marketing initiatives
Education
Bachelor of Arts - Business Administration
Saginaw Valley State University
University Center, Michigan05-2010
Skills
Media Planning & Buying Digital Strategy Paid Social Media Advertising Campaign Management Project Management Digital Marketing Suite: SEO/SEM PPC Advertising Display Advertising Programmatic Buying Retargeting
Email Marketing: Marketing Automation A/B Testing List Segmentation Email Campaign Analytics
Social Media Marketing: Paid Social Strategy Social Media Advertising Social Analytics Content Strategy
Digital Analytics: Performance Tracking ROI Analysis Attribution Modeling Campaign Optimization Cross-functional Leadership Budget Management Vendor Management Stakeholder Management
Tools & Platforms: Media Planning: MediaOcean Nielsen ComScore Workfront
Marketing Platforms: HubSpot Pardot Salesforce Microsoft Dynamics Connectwise
Analytics: Google Analytics Facebook Analytics Social Media Analytics Suites
Creative & Content: Canva WordPress SharePoint MS Office Suite (Expert Level)
Social Media: Facebook Ads Manager LinkedIn Campaign Manager Instagram Ads Twitter Ads
Email Marketing: Mailchimp Constant Contact Marketing Cloud Campaign Monitor
Certification
Facebook Blueprint Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Media Project Manager
Health Alliance Plan (HAP) (Contract)
07.2024 - Current
Inbound Marketing Certification
03-2024
Hootsuite Social Marketing Certification
02-2024
Google Analytics
03-2023
Facebook Blueprint Certification
02-2023
HubSpot Content Marketing Certification
12-2022
Marketing & Development Manager
Louie's Legacy Animal Rescue
06.2021 - 07.2024
Marketing Specialist
MatchRx
09.2020 - 06.2021
Marketing Specialist
Nuspire
08.2018 - 09.2020
Media Buyer/CRM Planner
Lake Michigan Credit Union
04.2014 - 08.2018
Bachelor of Arts - Business Administration
Saginaw Valley State University