Lauren Effertz
Los Angeles,CA
Overview
2
2
years of professional experience
1
1
Certification
Work History
College Marketing Representative | Arista Records
Sony Music Entertainment Inc.
Miami, Florida
09.2025 - Current
- Organize and host on-campus events to promote Sony Music artists and releases.
- Grow artist visibility through creating social media campaigns and online content.
- Share feedback on new projects, songs, and marketing strategies from a student perspective.
- Represent Sony at local concerts, showcases, and industry events in South Florida.
- Collaborate with campus organizations to create partnership opportunities and brand activations.
Digita Marketing and Social Media Intern
Leap
Los Angeles, California
05.2025 - 09.2025
- Supported a start-up company, Leap, that focused on promoting video games inspired by popular animated shows.
- Designed branded social media templates to create a consistent and engaging visual identity.
- Conducted competitive research by analyzing engagement data from Leap’s posts and key industry competitors.
- Built and maintained Google Sheets dashboards to track audience engagement rates and content performance.
- Collaborated with the team to plan a content creation calendar and identify influencer partnerships within the gaming community.
Digital Content Creator
Distraction Magazine
Miami, FL
08.2025 - Current
- Create weekly original content and promotional materials to highlight the magazine's brand.
- Design visuals and graphics that align with the magazine's aesthetic and creative direction.
- Manage social media channels to increase engagement and brand visibility.
- Assist in planning and executing campaigns that promote new releases of the magazine, events Distraction hosts, and other creative initiatives.
A&R Manager
Cane Records
Miami, FL
05.2025 - Current
- Coordinate releases and events, including photoshoots, gig bookings, music videos, and promotional campaigns.
- Develop emerging student artists by helping shape their brand, sound, and image for long-term growth.
- Conduct research by scouting unsigned talent, analyzing similar artists, and identifying opportunities to refine and position artist brands.
Front Desk Manager
University of Miami- Office of Student Affairs
Miami, FL
08.2023 - Current
- Managed front desk operations, handling an average of 20+ and 30+ visitors daily with professionalism and efficiency.
- Organized scheduling and administrative tasks, increasing office
efficiency and streamlining operations. - Assisted with event coordination and office communications, ensuring smooth internal and external interactions.
Media Scoring Intern
Joey Newman Productions Inc.
Los Angeles, CA
05.2024 - 08.2024
- Worked closely with Emmy®-nominated composer Joey Newman on composing an original score for a short film, aligning musical cues with emotional beats and visual timing.
- Gained hands-on experience in spotting, timing, and delivering music-to-picture using industry-standard DAWs.
- Learned to interpret story arcs and collaborate with others on creative decisions to elevate the emotional impact of the film through music.
- Developed a deeper understanding of how music enhances storytelling in visual media, ensuring precise synchronization with the narrative.
Skills
SOCIAL MEDIA:
- Experienced on all social media platforms
- Proficient in content creation, social media management, audience engagement, and brand development
MUSIC TECH:
- Proficient in Logic and Pro Tools
- Experienced in recording technology and setup
- Songwriting and arrangement knowledge
OTHER:
- Proficient in PowerPoint, Excel, Word, Google Sheets, and Google Docs
Certification
- Certified to operate equipment and record sessions in media scoring and production studios at the University of Miami.
Timeline
College Marketing Representative | Arista Records
Sony Music Entertainment Inc.
09.2025 - Current
Digital Content Creator
Distraction Magazine
08.2025 - Current
Digita Marketing and Social Media Intern
Leap
05.2025 - 09.2025
A&R Manager
Cane Records
05.2025 - Current
Media Scoring Intern
Joey Newman Productions Inc.
05.2024 - 08.2024
Front Desk Manager
University of Miami- Office of Student Affairs
08.2023 - Current