Summary
Overview
Work History
Education
Certification
Timeline
Generic

LAUREN EFFRON

Newport Beach,CA

Summary

Accomplished and results-driven sales professional with 35+ years of leadership and account management experience representing luxury accommodation brands. Strategic thinker and proactive problem-solver with solid goals to reach and exceed monthly revenue goals. My forte to build strong and loyal relationships - especially working with clients looking to spend money to further enhance and add to their lifestyle. Fearless to discuss premium pricing and ask for the business with class and poise to gain ultimate trust and everlasting referrals. I am open to in-office or remote positions using any major video communications platform.

Overview

39
39
years of professional experience
1
1
Certification

Work History

Senior Sales Executive

Hilton Grand Vacations Club
01.2024 - Current

Recruited back to my former company to serve as a Senior Sales Executive, specializing in high-level consultations with elite HGV owners, including multi-product HGV MAX clients. This role demanded rapid, expert analysis of complex ownership portfolios and the delivery of strategic, high-value upgrade recommendations within a 60-minute window. By mastering consultative sales techniques and navigating intricate financial details—such as deed equity, interest rates, down payments, and monthly commitments—I consistently rank among the top producers at the site.

Vacation Club Guide

Walt Disney World Company
07.2022 - 01.2024

Held a dynamic, multi-functional role supporting the launch of Disney’s newest high-end deeded real estate property at Disneyland. Responsibilities included lead generation, strategic marketing, in-person and phone-based sales presentations, contract processing, and member services. Excelled at upselling to existing members and delivering full product presentations to new prospects. Success in this position required nimbleness in adapting to an ever-changing schedule, sharp decision-making, proficiency with multimedia sales tools, and meticulous documentation of client interactions to ensure timely and effective follow-up.

Senior Sales Executive

Marriott Vacation Club
10.2019 - 07.2022
  • Vacation owner specialist who met with elite level owners to upgrade their current Marriott Vacation Club portfolio with an average sales price of $30k. Demonstrated products and features to customers, answered questions and overcame objections using critical listening skills during the ever-important Discovery phase of the process. Exceeded revenue goals every year including pivoting into virtual sales during the pandemic.

Sales Executive

Hilton Grand Vacations By Hilton Club
05.2016 - 10.2019
  • Sales specialist hired and trained to sell the Hilton's first ever luxury urban-based vacation property in Washington DC in addition to all Hilton Grand Vacation resorts across the globe. Received award for top producer in 2018 and biggest increase in revenue year over year in 2017. Also worked as interim Team Leader first two quarters of 2019.

National Sales Development Director

Opera News and operanews.com
05.2015 - 05.2016
  • Oversee all luxury accounts including hotels, tours and global opera companies.

Cultural Projects Director

The New Yorker and newyorker.com
09.1993 - 04.2015
  • Responsible for building, selling and implementing customized partnership packages for cultural arts and travel clients.

Entertainment and Travel Advertising Sales Executive

Los Angeles Times
06.1986 - 09.1993

Education

Bachelor of Arts - Communications

University of California, Los Angeles
Los Angeles, CA

Certification

Licensed California Real Estate agent

Timeline

Senior Sales Executive

Hilton Grand Vacations Club
01.2024 - Current

Vacation Club Guide

Walt Disney World Company
07.2022 - 01.2024

Senior Sales Executive

Marriott Vacation Club
10.2019 - 07.2022

Sales Executive

Hilton Grand Vacations By Hilton Club
05.2016 - 10.2019

National Sales Development Director

Opera News and operanews.com
05.2015 - 05.2016

Cultural Projects Director

The New Yorker and newyorker.com
09.1993 - 04.2015

Entertainment and Travel Advertising Sales Executive

Los Angeles Times
06.1986 - 09.1993

Bachelor of Arts - Communications

University of California, Los Angeles
LAUREN EFFRON