Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Lauren Epshteyn

Washington,DC

Summary

Client-focused Advertising Sales Manager with 15+ years of experience in relationship building and sales strategy development. Known for prioritizing clients' needs, creating best in class sales strategies, and growing Fortune 500 advertiser revenue. Motivated self-starter skillful in collaborating with colleagues to develop impactful presentations, data driven pitches, and successful sales strategies.

Overview

17
17
years of professional experience

Work History

Digital Advertising Sales Executive

Google
07.2019 - Current
  • Increased advertising sales revenue by 25% four years running through a customer-focused, data driven, consultative sales approach, growing revenue from a base of $100M to $250M+
  • Designed pitch presentations and marketing techniques utilizing extensive digital marketing and AI-driven marketing knowledge.
  • Brought in more than $500M in yearly advertising revenue.
  • Coached account executives in sales and fulfillment strategies.
  • Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.

Digital Advertising Sales Strategist

Google
01.2014 - 12.2018
  • Built strong client relationships with marketing executives at Fortune 500 advertisers resulting in 50% advertising revenue growth.
  • Created and presented persuasive, data driven media plan recommendations across search, display and YouTube platforms.
  • Identified and qualified customer needs, developed sales strategies and managed roll out of AI-driven advertising strategies including value based bidding and broad match expansion which resulted in 20% more advertising revenue.
  • Communicated regularly clients, providing daily support and strategic planning for accounts. Listened attentively to client feedback to create stronger relations and shape business.

Account Manager, Inside Sales

Google
07.2007 - 12.2013
  • Deep product knowledge of Search, Display, Youtube and Mobile solutions. Worked with Fortune 500 retail advertisers, including Staples, Saks 5th Avenue, Toys R Us, Bloomingdale's, Bed Bath & Beyond, Lord & Taylor to grow their retail sales through digital advertising.
  • Selected to sell ads for Google's first ever YouTube and Display ads team composed of "elite sellers" tasked to build Google's "next billion dollar business." Team ramped revenue from $35 million/quarter to $400M annual run rate in under 18 months.
  • Lead Display Account Manager for East Coast based fortune 1000 retail clients; overseeing 65 digital media accounts per quarter at an average of $12M per year
  • Launched a $650,000 integrated media program on YouTube for T.J Maxx using interactive technology to engage target audiences; managed $400,000 global YouTube program for CHANEL & $230,000 Global YouTube program for Calvin Klein.

Assistant Manager

Greater Washington Board of Trade, Greater Washington Initiative
01.2006 - 01.2007
  • Planned, budgeted and coordinated conferences and events in DC and Europe
  • Created materials for small and medium sized businesses interested in the D.C area business economy and community

Education

MA - Counseling Psychology

NORTHWESTERN UNIVERSITY
12.2024

MBA - Marketing

New York University
New York, NY
2013

B.A. - undefined

GEORGETOWN UNIVERSITY GOVERNMENT
2010

Skills

  • Pitches, Presentations, & Public Speaking
  • Strategic Quarterly and Annual Planning
  • Driving Strong and Consistent Client Satisfaction
  • Strong Interpersonal Communication Skills, including email and verbal
  • Advertising Campaign Performance Analysis
  • Managing Employees with Constructive Feedback
  • Employee Performance Evaluations
  • Coaching Others

Affiliations

Better Business Bureau Board Member (2017-2021)

Women@Google Board Member

She Runs IT Member of the Mentoring Committee

Timeline

Digital Advertising Sales Executive

Google
07.2019 - Current

Digital Advertising Sales Strategist

Google
01.2014 - 12.2018

Account Manager, Inside Sales

Google
07.2007 - 12.2013

Assistant Manager

Greater Washington Board of Trade, Greater Washington Initiative
01.2006 - 01.2007

MA - Counseling Psychology

NORTHWESTERN UNIVERSITY

MBA - Marketing

New York University

B.A. - undefined

GEORGETOWN UNIVERSITY GOVERNMENT

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Lauren Epshteyn