Lauren Everett
Liberty Hill,TX
Summary
Results-driven and highly motivated business professional with a strong background in account management, marketing, and strategic communications. A self-starter who thrives in fast-paced environments, requiring minimal direction while delivering high-impact results. Proven track record of developing and executing marketing strategies that drive engagement, enhance brand presence, and optimize business performance. Adept at cross-functional collaboration, employee engagement, and data-driven decision-making to support both business growth and talent initiatives.
Overview
11
11
years of professional experience
Work History
Sr. Field & Channel Marketing Manager
Leapwork
01.2024 - Current
- Executed 31+ programs in FY24, generating 2,000+ MQLs, 445 SQLs, and 224 SALs across the Americas.
- Drove $16M in pipeline, resulting in $2M in closed-won revenue thus far - 25% of the total company revenue for 2024.
- Build strong seller and RSD relationships through consistent communication and engagement.
- Manage field marketing budgets, ensuring efficient resource allocation and ROI tracking
- Act as a strategic advisor within the Go-To-Market (GTM) leadership team. influencing marketing strategy ,sales enablement, and demand generation to drive revenue and pipeline growth.
- Manage 1 direct report
Field Marketing Manager, Americas
Redis Labs
02.2023 - 01.2024
- Led regional field marketing programs, driving demand and ensuring seamless alignment with sales for measurable impact.
- Developed and executed marketing programs from conception to launch, optimizing engagement and pipeline growth.
- Spearheaded and executed 30+ field-based initiatives, generating $15 million in pipeline and driving $4 million in closed revenue.
- Worked closely with Americas sales leadership, ensuring full alignment on strategy and execution.
- Researched, planned, and executed regional demand generation campaigns and events, including event theme development, landing pages, operational campaigns, vendor management, and defining lead goals and metrics.
- Owned reporting and analysis, tracking program pipeline and performance against quarterly and annual targets.
- Managed multi-million dollar regional marketing budget, ensuring optimal spend allocation and maximum ROI in alignment with company revenue goals.
Field Marketing Manager
Xactly Corporation
03.2022 - 02.2023
- Developed and implemented the field marketing strategy for the Americas, including the launch of ABM campaigns.
- Collaborated cross-functionally with sales, customer success, partners, and product teams to optimize marketing strategy.
- Planned and executed large-scale events, webinars, executive dinners/roundtables, and virtual experiences, aligning closely with sales directors.
- Led the strategy and execution of Unleashed on Tour North America, generating $2M in net new pipeline and $10M+ in influenced pipeline.
- Managed regional budgeting, including forecasting, allocation, and performance reporting.
Marketing Associate
Elastic
03.2020 - 04.2022
- Planned and executed events and marketing programs to increase qualified leads.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Developed and executed regional marketing campaigns for demand generation and brand awareness.
- Managed field events, ABM initiatives, executive programs, and trade shows.
- Contributed $25M+ in pipeline for FY22, achieving 117% to ASP target and 111% Net New Respondents.
- Created scalable campaigns for enterprise, strategic, and mid-market audiences
- Promoted from marketing coordinator
Transaction Coordinator
LE Real Estate Services
04.2018 - 06.2020
- Created time lines and followed up with individuals as needed to ensure all deadlines are met and contingencies are released
- Maintained accurate and compliant files for multiple transactions simultaneously
- Created and submitted final Disbursement Authorization forms for transactions to ensure timely and accurate funding
- Established and maintained relationships with third parties including lenders, inspectors, appraisers, and all agents in order to ensure smooth closing process and share relevant information
Account Manager
Combined Agents Of America LLC
03.2014 - 06.2018
- Managed and maintained client book of over $650k while contributing $25k-$40k in premium monthly
- Generated strategic relationships through various marketing initiatives i.e webinars, luncheons, socials and boardroom presentations
- Tracked, reported and presented on marketing campaign responses from events, trade shows and vendor fairs for partners and independent agents at quarterly board meetings
- Collaborated with various teams to refine and evolve marketing strategies and efforts
Education
Bachelor of Arts - Business Administration And Management
Concordia University At Austin
Austin, TX2019
Skills
- Proficient in Salesforce, G Suite, HubSpot, SplashThat, Jira, Asana, ZoomInfo, Sales NavIgator and Marketo
- Expertise in multi-channel marketing strategies
- Skilled in cross-functional collaboration
- Innovative and strategic marketing thinker
- Highly organized with strong multitasking abilities
- Experienced in end-to-end campaign execution
- Partner and Channel marketing
- Demand generation and pipeline acceleration
- Sales enablement and training
- Budget management and ROI analysis
- Content development and messaging
Timeline
Sr. Field & Channel Marketing Manager
Leapwork
01.2024 - Current
Field Marketing Manager, Americas
Redis Labs
02.2023 - 01.2024
Field Marketing Manager
Xactly Corporation
03.2022 - 02.2023
Marketing Associate
Elastic
03.2020 - 04.2022
Transaction Coordinator
LE Real Estate Services
04.2018 - 06.2020
Account Manager
Combined Agents Of America LLC
03.2014 - 06.2018
Bachelor of Arts - Business Administration And Management
Concordia University At Austin
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