Lauren Fidler
DOWNINGTOWN,PA
Summary
Dynamic and results-driven Radio Advertising Account Executive with over a decade of experience in developing and executing high-impact advertising campaigns. Skilled in building and maintaining strategic relationships with clients, agencies, and partners to deliver customized, multi-platform marketing solutions. Proven track record in negotiating competitive rates, managing comprehensive sales cycles, and driving revenue growth. Adept at leveraging analytics and market research to optimize campaign performance and achieve client objectives. Extensive experience working with political advertising clients, creating targeted campaigns that comply with regulatory requirements and resonate with voters. Recognized for excellent communication skills, creative problem-solving, and a passion for delivering outstanding client service.
Overview
15
15
years of professional experience
Work History
National Account Executive - Agency Partnerships
IHeartMedia
05.2020 - 11.2024
- Established strategic-level relationships with client contacts and agency partners
- Identified internal opportunities fitting clients' advertising needs
- Delivered multi-platform sales presentations (broadcast, digital, programmatic, events); negotiated and closed
- Sold value and brand strength of iHeart’s products to advertisers and agencies
- Built, maintained, and managed Salesforce pipeline for accurate planning, forecasting, and pacing
- Negotiated pricing based on iHeart inventory and client/agency requirements (GRPS, CPP, budget, etc.)
- Managed all aspects of the sales cycle, from initial contact to campaign implementation
- Managed accounts to retain existing relationships and grow share of business.
- Developed and executed targeted advertising campaigns for political clients, ensuring compliance with all regulatory requirements
- Collaborated with political candidates and advocacy groups to create compelling advertising strategies that resonated with voters
- Managed multi-platform advertising campaigns, including broadcast, digital, and programmatic, to maximize reach and impact
- Analyzed market trends and adjusted sales tactics accordingly, maintaining a competitive edge in the industry.
- Maximized revenue growth by identifying upsell opportunities within existing accounts.
- Developed customized proposals that demonstrated a deep understanding of each client''s unique needs and goals.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Account Executive Multimarket Partnerships
iHeartmedia
10.2016 - 01.2021
- Served as national sales partner to local account executives
- Provided comprehensive training on features, benefits, and differentiators of national radio products compared to local offerings
- Worked closely with local AEs to help Identify their client’s needs and developed persuasive proposals to meet opportunities
- Mentored on managing full lifecycle of national radio campaigns, from initial client contact and proposal development to execution and performance tracking
- Kept local partners informed about the latest trends and developments in the national radio advertising landscape that could have impacted their client
- Maintained internal communication to ensure client satisfaction
- Negotiated rates based on client expectations and budget
- Worked collaboratively with internal partners to drive revenue
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
National Sales Assistant
iHeartmedia
05.2014 - 10.2016
- Assisted the VP/DOS to meet the needs of existing and potential clients
- Managed sales accounts and agreements, acting as a liaison between advertising agencies and stations
- Received, input, and confirmed broadcast schedules for air
- Handled airtime discrepancies such as revisions, cancellations, preemptions, and make good spots
- Created sales schedules according to guidelines set by management
- Coordinated with agency and station for remote broadcasts and promotional events
- Managed scripts and traffic production by stations
- Prepared presentations using rating and research information
- Researched and managed political spending information
- Performed administrative duties such as filing, mailing, and office management
Marketing Coordinator
A Running Start
03.2012 - 05.2014
- Marketed the store brand through use of social media
- Developed marketing materials such as newsletters and e-mail promotions using Constant Contact
- Generated ideas for social events and campaigns to bring more traffic to our brand
- Educated customers on our services and products
Update Anchor/Reporter
830 AM WEEU
02.2013 - 08.2013
- Researched news leads and wrote stories to be delivered for on-air newscasts
- Conducted interviews regarding various local news topics
- Delivered on-air newscasts
- Reported on events within the community
- Edited audio to be used for on-air using News Boss
- Recorded on-air promos for station advertisers
National Sales Assistant
CBS Television Stations
03.2010 - 11.2011
- Reconciled client accounts keeping payments up to date in Microsoft Excel
- Assisted Account Executives with spot placement and the development of avails using Media Office
- Approved make-goods and applied order revisions
- Often served as a liaison between Account Executives and our national clients
- Conducted data entry of rates and spots into IBS Classic computer system
- Handled simple administrative duties such as filing, mailing, taking messages and scheduling
Education
Bachelor of Arts - Mass Communication
DeSales University
Center Valley, PA05.2010
Skills
- Data-driven insights
- Strategic planning skills
- Time management
- Attention to detail
- Multitasking
- Excellent communication
- Team collaboration
- Industry expertise
- Client relationship building
- Solution selling
- Pricing strategy
- Account management
Timeline
National Account Executive - Agency Partnerships
IHeartMedia
05.2020 - 11.2024
Account Executive Multimarket Partnerships
iHeartmedia
10.2016 - 01.2021
National Sales Assistant
iHeartmedia
05.2014 - 10.2016
Update Anchor/Reporter
830 AM WEEU
02.2013 - 08.2013
Marketing Coordinator
A Running Start
03.2012 - 05.2014
National Sales Assistant
CBS Television Stations
03.2010 - 11.2011
Bachelor of Arts - Mass Communication
DeSales University
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