Lauren Finkelstein Gray

Lead analyst embedded within cross-functional product teams, driving data-informed product development and strategy. Also responsible for leading foundational analytics initiatives, managing cross-functional analytics requests, and mentoring junior analysts.

• Partner with product managers, engineers, designers, and marketers to inform product strategy with data-driven insights.
• Define KPIs, forecast business impact, and measure progress toward goals.
• Design and analyze A/B tests and leverage causal methods to assess product launch impact and guide future iterations.
• Develop dashboards and post-launch analyses to monitor product and feature performance.
• Conduct in-depth analyses using large datasets to uncover trends in user behavior, identify opportunities, and present insights to stakeholders and leadership.
• Lead foundational analytics projects, including data architecture development, frameworks, and strategic research to support business-wide initiatives.
• Manage the analytics request backlog, ensuring teams without dedicated analysts receive necessary support.
• Mentor junior analysts and oversee the summer intern program, including hiring and management.

Data Scientist on the Facebook Connectivity PMM Strategy team focused on product, market, and portfolio analysis to identify new opportunities.

• Introduced user engagement and retention as product team KPIs and drove development of datasets and analysis. Influenced a product strategy pivot from primarily revenue to include user sustainability.
• Conducted retention funnel and segmentation analysis to identify solutions for user churn.
• Developed metrics and dashboards to track the success of new product features and the importance of the Monetization product in sustaining mobile network operator (MNO) partner revenue, impacting prioritization of partnerships.
• Analyzed user growth attributed to specific products to identify and prioritize markets and opportunities for future growth.
• Quantified the value exchange and addressable market of a product suite for MNO partners to identify areas of opportunity to strengthen strategic relationships.

Completed a UNESCO-funded Water-Energy-Food research project in the Pajaro Valley, CA as part of the Groundwater and Water Resources Research Group.

• Developed a framework to quantify the effects of climate variability and land-use change on agricultural water use, energy consumption, and food production.
• Collected and cleaned unstructured data from a numerical groundwater flow model and other public sources.
• Performed data & statistical analysis to derive actionable insights for stakeholders to more efficiently use groundwater and energy for agriculture without adversely impacting the valley’s agricultural economy.

Health and wellness startup that develops wearable devices to improve posture.

• Conducted market and UX research as part of designing the UpRight mobile app.
• Led a key user research project to assess the app's on-boarding process and device efficacy; collected, analyzed, and communicated findings to design and engineering teams.
• Authored and co-invented device patent; conducted IP research related to pending patents.
• Developed and managed relationships with health professionals and research institutions carrying out research with the device.