Lauren Fitzsimmons
Colts Neck
Summary
Results-driven Data Analyst with experience at Publicis Groupe, adept at leveraging data visualization and analytical problem-solving to optimize campaign performance. Proven ability to collaborate across teams, utilizing Excel and reporting tools to deliver actionable insights. Recognized for a strong work ethic and effective data storytelling, enhancing strategic media decisions.
Overview
3
3
years of professional experience
Work History
Data Analyst
Publicis Groupe
11.2023 - Current
- Leading the Programmatic Display Campaign Analytics Team to create measurable online and offline campaign objectives and key performance indicators
- Participating in Digital Cross Channel media analyses to determine trends in behavioral performance
- Solve and determine campaign data and tracking requirements
- Manage measurement systems for data capture and reporting
- Collaborating with other analytics and activation teams to perform ongoing analysis using Excel, SPSS, SAS, datorama etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
- Knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies
Data Analyst Intern
Digitas
06.2022 - 08.2022
- Leveraged competitive and category research tools like Mintel and Kantar to inform Samsung business strategies.
- Enhanced my digital expertise through training modules and team projects.
- Worked alongside multiple intern teams to develop an integrated holiday campaign for Under Armour, presenting creative and interactive media concepts directly to the client.
Education
Bachelor of Science - Marketing, Analytics & Business Intelligence
Saint Joseph's University
Philadelphia, PA05-2023
Skills
- Data visualization and presentations
- Data analysis
- Excel functions
- Analytical problem solving
- Data storytelling
- Strong work ethic
- Reporting tools
Timeline
Data Analyst
Publicis Groupe
11.2023 - Current
Data Analyst Intern
Digitas
06.2022 - 08.2022
Bachelor of Science - Marketing, Analytics & Business Intelligence
Saint Joseph's University
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