Lauren Gadoua
Madison Heights,MI
Summary
Experienced leader of people and marketing strategist skilled in building channels of business and digital products with the result of increased conversion and revenue. 15 years of business & marketing strategy, campaign development and execution, B2B relationship management, digital product marketing, cross functional collaboration, sales enablement, and program management. Experience in the real estate, mortgage, insurance, communications, and supply chain/logistics industries.
Overview
14
14
years of professional experience
Work History
Director, Marketing Strategy
Quicken Loans/Rocket Mortgage
Detroit, MI
04.2017 - 04.2022
- Led marketing launch of Rocket Companies' B2B vertical for financial/insurance professionals and real estate agents: Rocket Pro
- Led teams of up to 17 full-time employees to develop and execute integrated marketing programs to meet growth objectives and goals defined by business leaders
- Developed partner journey roadmaps and data use cases to begin building automated communications via Salesforce Marketing Cloud
- Collaborated with functional leaders across various business areas (Product Strategy, Technology, Business Development, Data Intelligence, etc.) to align on goals and develop work roadmaps
- Maintained deep understanding of overall business strategy and vision for Rocket Pro; consult C-level business leaders on marketing/brand strategies to support business goals
- Negotiate contracts, sponsorships, and MSAs/JMAs with industry media outlets, professional associations, and business partners
- Led launch of company's first fully integrated national campaign targeting real estate professionals
Senior Marketing Strategist
Quicken Loans
Detroit, MI
05.2016 - 04.2017
- Strategy development for new business partnership opportunities identified by senior leadership
- Negotiated MSAs and JMAs with new partners
- Began leading Business Development Marketing team, responsible for marketing strategy and sales support of various business development loan channels and revenue streams, totaling more than $10 billion in closed loan volume annually.
Marketing Strategist
Quicken Loans
Detroit, MI
08.2013 - 05.2016
- Planned, developed and implemented brand strategies and marketing programs for corporate affinity program and internal referral program
- Successfully pitched and launched membership rewards program which added $500M in closed loan revenue to channel
- Marketing programs drove production up from $1.5B in 2013 to $3 billion in closed loan volume in 2016
- Worked collaboratively with account management and sales teams to develop brand and lead-driving business plans to meet strategic objectives based on production goals and partner needs.
Email Marketing Specialist
Crain Communications
Detroit, MI
05.2012 - 08.2013
- Managed audience development email campaigns for seven of Crain Communications' publications, including Crain's Detroit Business.
- Developed content and strategy to increase circulation through email marketing.
- Maintained and analyzed extensive past campaign metrics to develop best practices for successful future campaigns.
- Tactically coordinated and executed email sends to past, current, and prospective subscribers.
Marketing and Communications Specialist
Kaufman Financial Group
Farmington Hills, MI
02.2010 - 05.2012
- Developed strategy and executed corporate marketing programs for Kaufman Financial Group's largest wholesale insurance subsidiary, Burns & Wilcox
- Collaborated with corporate executives and more than 30 branch offices' leadership to create and execute marketing communications plans at local and national levels
- Implemented and managed email marketing platform (ExactTarget, precursor to Salesforce Marketing Cloud)
- Developed and wrote content for monthly national newsletter
- Managed and edited web content and wrote internal and external corporate communications including press releases and speeches for CEO
- Planned and coordinated trade shows and industry events
Account Manager
Central Transport
Warren, MI
08.2007 - 01.2009
- Prospected, signed up and managed more than 100 domestic and international accounts for full-service LTL transportation company
- Analyzed needs of prospects and sold appropriate shipping programs
- Assisted clients with every step of shipping process including generating quotes, scheduling pickups, submitting documentation, tracing shipments, and expediting international customs delays
- Managed relationships with third-party clients in China, quoting, coordinating and monitoring shipments from China to recipients in USA Grew month-to-month business continuously for entire duration of employment
Education
B.A. - English
Michigan State University
2007
Skills
- Business & Marketing Strategy
- Digital Product Marketing
- Product & Business Channel Launches
- Relationship/Account Management
- Brand Management
- Sales Support & Enablement
- Leadership/Talent Development
- Goal Setting and Tracking (OKRs)
- Program & Project Management
- End-to-End Communications Development
- Process Improvement & Business Flow Mapping
Timeline
Director, Marketing Strategy
Quicken Loans/Rocket Mortgage
04.2017 - 04.2022
Senior Marketing Strategist
Quicken Loans
05.2016 - 04.2017
Marketing Strategist
Quicken Loans
08.2013 - 05.2016
Email Marketing Specialist
Crain Communications
05.2012 - 08.2013
Marketing and Communications Specialist
Kaufman Financial Group
02.2010 - 05.2012
Account Manager
Central Transport
08.2007 - 01.2009
B.A. - English
Michigan State University
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