Lauren Gallo
Collegeville,PA
Summary
Dynamic marketing professional with expertise in digital strategies and data automation, honed at Hartford Funds. Proven ability to leverage Google Analytics for impactful campaign development and foster collaboration through effective communication. Certified in Seismic, skilled in social media management, and committed to driving innovative marketing solutions.
Overview
10
10
years of professional experience
Work History
West Virginia's 529 Plan Marketing
Hartford Funds
Wayne, PA
02.2023 - Current
- Assist with West Virginia's 529 Plan by making design updates to their websites.
- Work with an ad agency to develop social content including videos.
- Utilize Google Analytics to come up with campaign strategies that coordinate with our target audience.
- Partner with West Virginia University to run events and campaigns through their campus.
Digital Marketing Analyst
Hartford Funds
Wayne, PA
08.2022 - Current
- Lead the development of the company's financial documents through the data automation platform, Seismic.
- Execute delivery of marketing materials on Content Management System (CMS) to be launched on the company website.
- Run point on the coordination of updates to our main website.
- Directed the rebrand process of our financial documents.
Marketing Associate, Logistics Team
Hartford Funds
Wayne, PA
09.2017 - 08.2022
- Collaborated with team members to produce and edit quarterly financial digital and print materials in Seismic, which includes a compliance review process through RedOak.
- Reviewed marketing materials through a proofing process which I led and contributed to.
Marketing Leadership Committee Internship
Catholic University Busch School
Washington, DC
01.2015 - 05.2017
- Used digital marketing strategies to create new social media sites and launch digital campaigns.
- Developed new event ideas and executed these ideas by creating Shark Tank competitions and various workshops.
Education
Digital Marketing Certification -
Drexel University
Philadelphia, PA05-2020
Bachelor of Science - Marketing
Catholic University of America
Washington, DC05-2017
Skills
- Seismic: Certification in 2020
- Microsoft Suite
- Marketo
- Google Analytics
- Compliance: RedOak and ALPS
- SalesForce
- Social Media: LinkedIn, X (Twitter), Facebook, Instagram, and YouTube
Timeline
West Virginia's 529 Plan Marketing
Hartford Funds
02.2023 - Current
Digital Marketing Analyst
Hartford Funds
08.2022 - Current
Marketing Associate, Logistics Team
Hartford Funds
09.2017 - 08.2022
Marketing Leadership Committee Internship
Catholic University Busch School
01.2015 - 05.2017
Digital Marketing Certification -
Drexel University
Bachelor of Science - Marketing
Catholic University of America
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