Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Websites
Timeline
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Lauren Godwin

Lauren Godwin

Detroit,MI

Summary

Creative marketing professional known for out-of-the-box thinking, high productivity and embracing nuance. Skilled in digital marketing strategies, people-first research, storytelling, and trendspotting. Excels at communication, teamwork, and adaptability, ensuring seamless collaboration and innovative problem-solving in fast-paced environments.

Overview

4
4
years of professional experience

Work History

Audience and Culture Marketing Specialist

SiriusXM Media
09.2023 - Current
  • Forecast best practices for targeted marketing campaigns using competitive analysis, internal campaign data, and other consumer insights, resulting in digital and experiential campaigns with high approval ratings from consumers
  • Produce creative decks that serve as narratives, telling consumer stories through the lens of culture and audio, using data and insights on consumer behavior, attitudes, and life experiences to drive ad sales, resulting in up to 300% account growth
  • Craft social media posts and articles highlighting key trends in music and pop culture, gaining over 700K likes on a micro account
  • Plan and execute B2B marketing strategy to promote SiriusXM Media’s capabilities and advertising offerings, resulting in 5 or more agency partnerships each year
  • Manage cross-collaboration between sales, sales development, marketing, and music curation teams to improve work streams and build camaraderie across teams
  • Mentor summer interns and educate them about the marketing industry and consumer research, while delegating tasks and overseeing projects
  • Develop and conduct user soundboard studies with over 1,000 respondents, focusing on generational perspective, connection to culture, and audio

Audience and Culture Marketing Coordinator

SiriusXM Media
06.2022 - 09.2023
  • Analyze streaming data from SiriusXM, Pandora, SoundCloud, and the SiriusXM Podcast network to tell stories about audio consumption and its connection to consumer lifestyles and pop culture moments
  • Educate brands on the relationship between niche consumer groups and key industries (entertainment, tech, retail, CPG, beauty, auto, etc.) in critical client meetings
  • Establish monthly newsletters educating recipients the latest trends in culture and advertising while educating about diverse cultures using CSS and the SendGrid marketing software

Emerging Talent Associate

Warner Music Group - Rhino Entertainment
06.2021 - 05.2022
  • Execute artist marketing campaigns by creating short form video content for on YouTube and Tik Tok
  • Manage over 15 YouTube channels for Rhino's artists (Aretha Franklin, Crosby Stills & Nash, Tracy Chapman, etc.)
  • Conduct data analyses to assess user-generated content on the platform and optimize the label's content revenue
  • Conceptualize ideas and analyze trends to market Rhino’s classic music to Gen Z audiences
  • Present campaign results and propose marketing tactics to senior level employees

Education

Graduate Certificate - New Media And Communications

Wayne State University
Detroit, MI
01.2025 - Current

Bachelor of Arts - Economics

Spelman College
Atlanta, GA

Skills

  • Customer & Market research expertise
  • Pop culture trendspotting
  • Strategic planning
  • Project management
  • Branding
  • Communications management
  • Client relations
  • Data analysis
  • Insight development & analysis
  • Proficient in CSS, HTML, JavaScript, R, and Python

Affiliations

  • Delta Sigma Theta Sorority, Incorporated
  • Phi Beta Kappa

Languages

English
Native language
Spanish
Intermediate (B1)
B1

Timeline

Graduate Certificate - New Media And Communications

Wayne State University
01.2025 - Current

Audience and Culture Marketing Specialist

SiriusXM Media
09.2023 - Current

Audience and Culture Marketing Coordinator

SiriusXM Media
06.2022 - 09.2023

Emerging Talent Associate

Warner Music Group - Rhino Entertainment
06.2021 - 05.2022

Bachelor of Arts - Economics

Spelman College

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Lauren Godwin