Lauren Goldberg
Cincinnati,OH
Summary
Creative Communications Director with excellent interpersonal and time management skills. Skilled project manager creates and manages successful brands. Offering global experience and deep understanding of other cultures.
Overview
10
10
years of professional experience
Work History
Director of Communications and Brand
Ish
07.2022 - Current
- Created and managed social media campaigns to increase brand engagement.
- Developed media strategies to support product launches, increase public visibility and drive customer engagement.
- Wrote content for press releases, website and social media campaigns.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Coordinated and directed public relations activities to align with corporate strategic goals.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Strategically managed key partnerships, notably with BLINK Cincinnati, the nation's largest immersive light art event, attracting over 2 million attendees.
Senior Brand Specialist
Society Unlimited
03.2016 - 12.2022
- Work closely with brand clients (B2B), in-house brands (B2C), and partners.
- Sector Experience: Spearheaded diverse marketing projects across various sectors including multimedia production (TV, film, music, animation), healthcare, wellness, consumer packaged goods, e-commerce, agriculture, hemp, athletic training, lifestyle brands, apparel, sports, technology, nonprofit, VR, AI, and cryptocurrency, demonstrating adaptability and broad industry knowledge.
- High-Profile Partnerships: Managed high-profile partnerships and marketing campaigns for clients such as Swingman, Nike, Apple, SiriusXM Radio, MLB, PlayersTV, and Sports Illustrated. Collaborated with influencers, athletes and celebrities including Snoop Dogg, Ken Griffey Jr., Bryson Tiller, Future, Ray J, and Curren$y, enhancing brand visibility and engagement.
- Increased brand awareness through campaign marketing, demonstrations, sales, and brand promotion.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products and services.
- Developed content for press releases, websites, social media, pitch decks, and more.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Consulted with product development teams to enhance products based on customer interest data.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Production Intern
Society Partners Production
05.2014 - 03.2016
- Supported entertainment & music management: Vanessa Simmons, Machine Gun Kelly, Paper Dollz, & Mindless Behavior.
- Assisted in coordinating music & promotional videos, photo shoots & other digital content.
- Automated basic processes to streamline workload and increase efficiency of production tracking.
- Participated in regular meetings with team members to discuss production updates.
Education
Bachelor of Arts - Mass Communication
Miami University of Ohio
Oxford, OH12.2015
Skills
- Promotion and Campaign Development
- Social Media Expertise
- Search Engine Optimization (SEO)
- Brand Management, Awareness and Identity
- Public and Media Relations
- Marketing and Sales Strategies
- Consumer Research
- Consumer Packaged Goods
- Web Design
- Event Planning
- Partnership Building
- Marketing Collateral Development
- Revenue Generation
- Business Planning
- Advertising Expertise
- Margin monitoring
Timeline
Director of Communications and Brand
Ish
07.2022 - Current
Senior Brand Specialist
Society Unlimited
03.2016 - 12.2022
Production Intern
Society Partners Production
05.2014 - 03.2016
Bachelor of Arts - Mass Communication
Miami University of Ohio
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