LAUREN GRUBER
Senior Brand & Content Strategist
New York,NY
Summary
Senior brand, content and social media strategist with 8+ years of experience in brand strategy and project management. Passionate about overseeing, creating and optimizing integrated and dynamic branding strategies for companies and C-suite individuals. Seasoned professional using data-driven insights to further evolve creative campaigns to build brand awareness and capture high engagement for clients in emerging industries while generating company-wide revenue.
Overview
13
13
years of professional experience
8
8
years of post-secondary education
Work History
SENIOR BRAND AND CONTENT STRATEGIST
BRANDYOURSELF
NEW YORK CITY, NY
03.2017 - Current
- Lead as main project manager on branding, review management and negative suppression campaigns for 15-20 clients.
- Oversee, develop and consult on dynamic and effective SEO, branding and social media strategies for clients, including companies and CEOs in various global industries.
- Oversee client onboarding process and kickoff meetings.
- Interface with clients on an ongoing basis.
- Equip and empower team to provide highest-quality work and client service while maintaining trustworthy client relationships.
- Effectively use promotional platforms within campaign budget.
- Collaborate with team members on design, content and branding elements according to clients' feedback.
- Spearhead social strategies, growing one client's LinkedIn following by 500% and helped increase engagement by 105% in one month.
- QA timely deliverables to ensure client campaigns are successful.
- Provide feedback on reports and regular communication with clients.
- Maintain systematic procedures to increase contract renewal rate.
- Head branded content creation for client campaigns. Results: High-quality content led to a client upsell that increased revenue by at least $120k+ per year.
- Maintain social media for campaigns with over 45k+ Twitter followers.
- Manage all social media accounts for client campaigns on platforms including Instagram, Facebook, LinkedIn, Pinterest.
- Write and secure placement for thought leadership articles in major publications, including Forbes, Entrepreneur, and VentureBeat.
- Create and edit social copy that align with clients' campaign goals.
- Maximize campaigns by developing visual presentations and social infographics.
- Effectively use promotional platforms within campaign budget.
- Utilize Google Analytics, Google AdWords and Facebook/Twitter Analytics.
- Conducted extensive research to provide factual statistics for blogs, features and thought leadership articles.
- Strengthened social and blog content through proofreading and editing.
- Chart successful development and execution of content strategy for clients.
- Play key role in report generation, monthly strategy execution, and ongoing brand development.
- Comply with deadlines while pioneering full responsibilities of social media generation.
- Support client brands and ensure relevance and engagement to readers by strategizing creative content.
- Optimize articles for SEO and track and analyze article success.
- Innovate new forms of content to drive communication of brand messages and achieve client goals.
- Developed original content using social listening and independent sources.
WEB AND SOCIAL MEDIA CONTENT WRITER
NETREACH TECHNOLOGIES, LLC
AMBLER, PA
01.2016 - 12.2016
- Played key role as in-house writer for major client Premier Education Group (PEG).
- Repurposed and developed website content, including 10-12 weekly blog articles, social copy, and press releases.
- Produced content topics on health and fitness, career-readiness, and program-related promotions for PEG schools.
- Handled proofreading, fact-checking, and editing for content while adhering to all institutional policies.
- Targeted specific audiences to create and schedule social media content.
- Utilized Facebook and Google Analytics to oversee and track social media insights.
- Interfaced with Communications department and conducted outreach efforts.
- Developed and edited informative, highly-engaging concise content for landing pages and social media platforms customized for target audiences and company campaign objectives.
MARKETING COORDINATOR
SOCIETY OF INDUSTRIAL AND APPLIED MATHEMATICS
PHILADELPHIA, PA
11.2009 - 01.2016
- Promoted 16 peer-reviewed academic journals using integrated marketing campaigns, including direct mail, Google AdWords/paid search, email, and digital and print advertising strategies.
- Served as Lead Researcher for Department Chair database for promotions.
- Composed and reviewed copy for press releases, technical articles (i.e. SIAM Nuggets); edited promotional brochures, flyers and other outreach materials.
- Strategized targeted direct mail and email lists, both purchased and in-house.
- Managed and maintained large database of 5K+ society members and STEM department chairs.
- Served as Social Media Manager to composed and maintain social media calendar, and provide performance analytics for SIAM’s main social media page of 20k members.
- Tracked promotions via tagged links and analyzed web traffic using Google Analytics.
- Acquired 143 new members from China and generated a 40% and 28% increase in members from Argentina and Brazil respectively while acting as Lead Researcher for grassroots international email promotions with no direct cost to SIAM.
PROJECT MANAGER ASSOCIATE
MOODY'S M3 MEGA MATH CHALLENGE
Philadelphia, PA
- Helped facilitate a national, Internet-based math modeling scholarship contest for high school students by serving as the assistant to project manager for web management.
- Organized event logistics including contention judging activities.
- Handled incoming media requests.
- Streamlined outreach processes and lead research for main challenge problem.
- Ensured data integrity while analyzing trends to generate reports.
- Conducted database segmentation for communication with registrants.
- Headed social media and marketing campaign promotion and management, email and media promotion, and content calendar management to boost awareness and attract registrants.
- Secured placement of news stories and press releases in regional and national media via outreach platforms.
- Educated audiences on STEM education, careers, and math in solving real- world problems by composing several annual press releases.
FREELANCE WRITER
USA TODAY/GANNETT
NEW YORK CITY, NY
06.2019 - 08.2021
- Develop and write branded content articles including headlines, taglines and short brand copy.
- Coordinate with subject matter experts for interviews and topic generation.
- Write engaging in-article and social headlines for each article.
INTERN/FREELANCE WRITER
WHYY/NEWSWORKS
PHILADELPHIA, PA
09.2014 - 05.2015
- Pitched newsworthy story ideas.
- Reported on live community events and local news while upholding ethical standards.
- Cultivated positive relationships with community members.
- Photographed news stories.
- Coordinated with subject matter experts for interviews and topic generation.
Education
Certificate - Social Media Marketing
Northwestern University
Evanston, IL 06.2021 - Current
Master of Arts - Journalism
Temple University
Philadelphia, PA 09.2012 - 05.2015
Bachelor of Arts - English
Temple University
Philadelphia, PA 09.2008 - 05.2012
Skills
Instagram, Twitter, Facebook, Pinterest, YouTube, TikTok
Sprout Social, AgoraPulse, Hootsuite
Google Analytics
Google Docs, Google Sheets
SEO
Canva, Photoshop
Paid Social Media Advertising
Timeline
Certificate - Social Media Marketing
Northwestern University
06.2021 - Current
FREELANCE WRITER
USA TODAY/GANNETT
06.2019 - 08.2021
SENIOR BRAND AND CONTENT STRATEGIST
BRANDYOURSELF
03.2017 - Current
WEB AND SOCIAL MEDIA CONTENT WRITER
NETREACH TECHNOLOGIES, LLC
01.2016 - 12.2016
INTERN/FREELANCE WRITER
WHYY/NEWSWORKS
09.2014 - 05.2015
Master of Arts - Journalism
Temple University
09.2012 - 05.2015
MARKETING COORDINATOR
SOCIETY OF INDUSTRIAL AND APPLIED MATHEMATICS
11.2009 - 01.2016
Bachelor of Arts - English
Temple University
09.2008 - 05.2012
PROJECT MANAGER ASSOCIATE
MOODY'S M3 MEGA MATH CHALLENGE