Lauren Harding

Oversee day-to-day operations for an Influencer with over 1 million followers across Instagram and TikTok. Responsible for travel coordination, payments/invoices, budget management, and building strong relationships with potential brand partners and audience.

• Collaboration Deals: Sourced and met with 10-15 interested brands.
• Content Creation: Established and managed Influencer’s first-ever X account.
• Campaign Management: Implement campaigns using various social channels to create awareness, engage existing customers, reach new audiences, and target ideal customers.
• Social Media Analytics: Measure engagement with post and profile metrics. Analyze this data along with
  competitive analysis to identify and address gaps and opportunities for improvement.
• Revenue Generation: Increased monthly revenue by $10k by building and launching a well-designed, search
  optimized website that promotes merchandise.

Responsible for the development and execution of direct marketing strategies to recruit and retain donors for blood drives and donation centers. Partnered closely with the marketing and social team to identify, create, and implement effective marketing campaigns that ensured we attained monthly blood donation goals.

• Campaign Management: Launched and managed a traditional and digital marketing campaign from concept to
  delivery that grew the donor base and resulted in increased donor frequency. Focused on B2C channel marketing,
  including email, SMS, direct mail, tele-recruitment, app push notifications, and social media.
• Metrics & Reporting: Reported on and analyzed campaign results and ROI that enabled the identification of
  opportunities for targeted messaging, optimization of audience segments, and best practice recommendations for
  future campaigns.

Responsible for invoices, calendar management, appointment scheduling, and meeting and travel coordination.

• Played an integral role in the planning and grand opening of two different store fronts.
• Work with 30+ vendors to ensure inventory arrived on schedule.
• Traveled to trade shows 4-5 times annually to ensure the budget was met.
• Composed daily posts using Canva for social media that built corporate presence on Twitter, Facebook, and Instagram.
• Built out Tik Tok Shop to generate more sales and online presence.