Lauren Hartford
Reading,MA
Summary
Marketing professional with hands-on experience in client-facing environments, market research, and campaign support. Strong background in consumer engagement, brand promotion, and performance analysis through digital marketing platforms. Combines analytical thinking, creativity, and leadership experience to help organizations build meaningful customer relationships and achieve marketing goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Intern
MBA Builders
Wakefield, USA
06.2025 - Current
- Conducted market research and competitor analysis for campaign planning and brand positioning.
- Developed and scheduled engaging social media content for Instagram, Facebook, and LinkedIn to enhance brand visibility.
- Analyzed marketing performance through Google Analytics and social media reporting tools to inform strategy adjustments.
- Collaborated on promotional materials, including email campaigns, website content, and marketing collateral.
- Assisted in planning events and community outreach initiatives to increase brand awareness and engagement.
Panhellenic Director
Sigma Kappa Sorority National Headquarters
Kingston, USA
11.2024 - Current
- Coordinated fraternity and sorority recruitment efforts, overseeing registration, scheduling, and communication.
- Led strategic planning for national initiatives across multiple chapters.
- Oversaw budgets and resources for organizational events and activities, ensuring effective allocation and utilization.
- Created and executed strategies to optimize operational processes and improve organizational efficiency.
- Provided support services for delegates facing academic or personal challenges.
Personal Shopper and Store Associate
Hey Chick Boutique
05.2023 - Current
- Maintained accurate records of customer purchases for transparency and informed customer service.
- Stocked shelves with newly received merchandise according to established guidelines.
- Organized clothing racks and displays by size, color, and style to enhance shopping experience.
- Conducted comprehensive research and data analysis to support strategic planning decisions.
- Cultivated vendor relationships to improve product selection and ensure timely availability.
Crew Member
Coldstone Creamery
01.2020 - 01.2021
- Delivered high-quality customer service by greeting customers, taking orders, and providing product recommendations.
- Customized ice cream orders by mixing toppings and ingredients to enhance customer satisfaction.
- Processed cash and card transactions using POS system, ensuring accuracy and efficiency.
- Maintained cleanliness and sanitation of food preparation areas in compliance with health and safety standards.
- Coordinated with team members to maintain efficient store operations during high-volume and peak hours.
Education
Bachelor of Science - Marketing
University of Rhode Island
Kingston, RI05-2026
Skills
- Digital marketing
- Email marketing
- Social media marketing
- Search engine optimization (SEO)
- Market research
- Data analysis and interpretation
- Brand strategy
- Communication and presentation skills
Certification
- Google Analytics Individual Qualification
- Hubspot Social Media Marketing
- Google Ads Certifications
- Microsoft Office Specialist: Excel Certification
- Hubspot Inbound Marketing Certification
Timeline
Marketing Intern
MBA Builders
06.2025 - Current
Panhellenic Director
Sigma Kappa Sorority National Headquarters
11.2024 - Current
Personal Shopper and Store Associate
Hey Chick Boutique
05.2023 - Current
Crew Member
Coldstone Creamery
01.2020 - 01.2021
Bachelor of Science - Marketing
University of Rhode Island